Marketing Concepts and Islamic Marketing Assignment

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Added on 2020-03-23

Marketing Concepts and Islamic Marketing Assignment

Added on 2020-03-23

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Running head: GLOBAL MARKETINGGlobal MarketingName of the student:Name of the University:Author Note:

Marketing Concepts and Islamic Marketing Assignment_1

1GLOBAL MARKETINGThe theoretical framework is described as the arc of a rainbow that bends to bridge thegap between the dependent and independent variables. The theoretical framework has a key roleto play in ensuring that the variables are connected successfully. The two variables listed byLanger includes demographic variables of ten students (Langer, 2002). The research questionsand the purpose of the study are to understand how the use of journals affects the adult non-traditional students and how this impact could be compared to that of the traditional students.The traditional and the non-traditional students are the considered variables here (Langer, 2002).The theoretical framework that has been used by the author includes the author’scollective professional experiences; field noted that the author has collected, along with mediareports. These have been used as the theoretical framework for Islamic marketing (Wilson&Grant, 2013). More than 1000 brand-marketing reports have been used, along with 32 in-depth interviews. The key variables that have been identified in the article include the marketingconcepts and Islamic marketing. The conceptual framework has been used to connect the twovariables and highlight if there exists any concept of Islamic marketing. The framework hasbeen used efficiently, such that the variables could be connected and the concept of marketingand how it varies in Muslim and non-Muslim people has been explored (Wilson &Grant,2013). In the article considered, the dependent variable is the people of the Islamic religion andthe independent variable is the concepts of marketing. The author has identified the key arguments that highlight the Islamic culture, religion,beliefs and paradigms, and how these affect the marketing concepts. The theoretical frameworkthat has been used is important for finding out the changes in the marketing concepts, and itsvariation with the Islamic religion (Wilson &Grant, 2013). The framework of interview andreports has been used, in order to gather sufficient proof and conclude how exactly the marketing

Marketing Concepts and Islamic Marketing Assignment_2

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Marketing Concepts and Islamic Marketing Assignment