Marketing Concepts in a Hospitality Environment

MARKETING CONCEPTS IN A
HOSPITALITY ENVIRONMENT

INTRODUCTION
 KFC is an American fast food restaurant
 It specialises in the sale of fried
chicken, burgers and soft drinks
 It is its located at over 22,621 countries
and earns revenue of US$23 billion
 The company was established in 1930

CORE CONCEPTS OF MARKETING
 Marketing deals with the management
of exchange relationship
 It helps in the positive relationship
between the customers and the
organisations
 For the hospitality sectors, it is an
effective way for the promotion of the
sector

MARKETING MIX
 Marketing mix is a set of marketing
tools
 It can be used in an effective manner
to pursue the marketing objectives
 It includes place, price, promotion and
product
 Extended version includes physical
evidence, people and process