Marketing Concepts for Tesco: PESTEL, SWOT, 7P's, Sales and Negotiation Skills

Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION AND RECOMMENDATIONS............................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing refers to the different types of activities which are quite necessary for an
organization so that it is able to make sure that it can easily make sure that its products and
services can reach the different types of customers in the market (Bleier, Goldfarb and Tucker,
2020). For this report, Tesco has been chosen. It is a British Company which provides a wide
variety of products and services to the customers in the market. In this report, a detailed and
specific detailed discussion will be made on the way in which different types of factors create an
impact on the organization and affect its various types of activities.
MAIN BODY
PESTEL and SWOT analysis-
PESTEL analysis-
PESTEL Analysis
Factor Impact
Political These factors impact an
organization because the
political situations keep on
changing and therefore this
leads towards an impact on
the overall efficiency and
effectiveness of the
organization. Government
policy, Political stability or
instability overseas, Foreign
trade policy, Tax policy are
the factors which create an
impact on Tesco.
It is important to consider them
because due to a change in the
political conditions the level of
profitability of the organization is
impacted.
Economic It is quite important that the
impact of these factors is
considered because they
affect the overall
It is necessary to consider them
because this will be highly helpful
in taking the right course of action.
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profitability of the
organization by affecting it.
Economic Growth, Interest
Rates, Exchange Rates,
Disposable Income of
Consumers are some of the
factors which create an
impact on Tesco's
operations.
Social It is necessary that the
assessment of these factors is
done because the social
conditions keep on changing
quite quickly. Population
growth, Age distribution,
Health consciousness and
Career attitudes are the
important factors which are
required to be considered
here as they create a
particular level of impact on
Tesco's operations.
It is quite important that the impact
of these factors can be considered
so that the social needs and
requirements are managed well.
Technological It is important that the
change in technology is
considered as a factor
because in this way the right
course of action can be taken
for ensuring adaptation to
the new technology.
Producing goods and
services, Emerging
It is necessary that the impact of
these factors is considered so that
the proper adjustments can be made
according to the new technology.
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