Marketing Consultancy

Marketing Consultancy

Introduction
● Marketing consultant played a vital role in the success of
each and every business organization. These are very skilled
and professionals who analyse the market very well and
design strategies in order to improve business.
● The present report is based on the NEXT PLC who wants to
promote their products and services in a effective manner.

SMART Objectives
Specific This objectives are related with the how a
manager know what to do? Therefore, the top
management required that to make their
objectives specific. For example, NEXT PLC
wants to be a global brand through providing
high quality goods to its customers.
Measurable This is related with the objectives which can
be measure in terms of quantity and quality.
For example, NEXT PLC decided their long
term goal is that to increase market share by 8
percent and also increase revenue approx. 20
million in the next few years.
Attainable There goals and objectives must be attainable
so that these can be achieve effectiveness.
Realistic Here, the realistic means is if the goal which
having no time line can be called realistic.
Time bound NEXT PLC also make sure that their all goals
and objectives having specific time period
which can be attain for a particular period of

Porter's Generic strategies:
This strategy applied by the Next PLC to sell the products and
services in the market. These strategies are divided into four
parts:
● Cost leadership
● Differentiation Cost
● Focus
● Differentiation focus