The present market has turned out to be more client driven than it was ever previously. Gone are the days when items used to characterize the business sectors. Presently the clients run the market and servicing clients in the most ideal and quickest way decides the achievement or disappointment of an item. This requires frequently modifying in accordance with client needs refreshing as per their likings. Hence, Customer Insights means interpreting the pattern of customer’s behaviours and then adjusting the products/services accordingly, to serve them in the best possible manner.