Marketing Consumer Behaviour

Running Head: Marketing Consumer Behaviour
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Marketing Consumer Behaviour
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Marketing Consumer Behaviour
Table of Contents
Introduction...........................................................................................................................................2
Case Facts..............................................................................................................................................2
Consumer Insights and Strategies..........................................................................................................3
ACTIVIA IT STARTS INSIDE........................................................................................................3
Campaign Overview......................................................................................................................3
Insight............................................................................................................................................3
Result.............................................................................................................................................3
Counterfactual Scenarios.......................................................................................................................3
Conclusion.............................................................................................................................................4
References.............................................................................................................................................5
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Marketing Consumer Behaviour
Introduction
The present market has turned out to be more client driven than it was ever previously. Gone
are the days when items used to characterize the business sectors. Presently the clients run the
market and servicing clients in the most ideal and quickest way decides the achievement or
disappointment of an item. This requires frequently modifying in accordance with client
needs refreshing as per their likings. Hence, Customer Insights means interpreting the pattern
of customer’s behaviours and then adjusting the products/services accordingly, to serve them
in the best possible manner.
Case Facts
Groupe Danone is a person who introduced the concept of digestive yogurt with zero
presence of sugar into it and the brand of this yogurt is named as Activia. The brand claims
that it consist of probiotic, bifidus ActiRegularis which promotes better digestion and thereby
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