Marketing of Electric Vehicle and Hybrid Cars

This report discusses the marketing strategies for Electric Vehicle and hybrid cars, including market segmentation, positioning, and the marketing mix. It emphasizes the importance of effective marketing planning in the competitive automotive industry.

MARKETING

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................4
TASK 1.......................................................................................................................................................4
The components of the marketing planning process and its role and importance....................................4
Carry out an environmental audit in the form of a PESTEL analysis......................................................4
How the development of the extended marketing mix could contribute to effective marketing planning6
TASK 2.......................................................................................................................................................7
Difference between segmentation of b2b and b2c...................................................................................7
Target with an EV promotion in terms of characteristics including.........................................................8
Explain what is meant by the term ‘positioning’.....................................................................................8
TASK 3.......................................................................................................................................................9
Marketing Mix.........................................................................................................................................9
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................11

INTRODUCTION
This procedure through which a corporation promotes the purchase and sale of its products is
referred to as marketing. Marketing encompasses any efforts undertaken by a firm to market its
products and services, including such advertising, special offers, as well as other advertising
schemes. Quality, pricing, location, and marketing are indeed the seven main elements of
advertising that may assist the organization increase profits and consumer spending. It is
important for managers to examine these key organizational concepts in order to implement
successful advertising in the company. This report is based on marketing of Electric vehicle and
hybrid cars.
MAIN BODY
TASK 1
The components of the marketing planning process and its role and importance
Preparing is nothing more than a methodical strategy to achieving a goal. It connects the dots
between where we're at wherever we wish to go. The very first management position to be done
in the strategy implementation is preparation. Inside a dynamic and an ever market, it regulates
the survival, development, ultimate success of every business. First and most important role of
management is preparation. Most activities are preceded by preparation. The advertising and
commercial operations of an organization begin with market research. Its importance of
marketing strategy has grown significantly as a result of the dynamic of the surroundings.
Marketing refers to all of the actions that a company must undertake in advertising its goods and
groups of consumers. Market research include advertising, item change in response to consumer
demand, choice of dynamic network channels, and use of marketing campaigns, among others. It
raised brand awareness amongst financial institutions.
This purpose of marketing strategy includes – Strategy formulation entails analyzing the present
predicament and details regarding brand exposure, predicting and trying to establish economy's
productive, choosing target market(s), deciding business goals, constructing marketing approach
or policy options for overcoming these challenges, and allocation of resources to the additives of

marketing campaign. Each business should plan long in advance to identify where it wishes to go
and how this will get somewhere. The existence must not be gambled with. Businesses hire two
methods to satisfy people's needs: a strategy formulation platform and a commercial regulatory
regime. That firm's road map is provided through strategy formulation. Uncertainties are
mitigated by strategy formulation.
Carry out an environmental audit in the form of a PESTEL analysis
Political Factors
Electric Vehicle, contrary typical automobiles that require a great deal of gasoline to operate,
runs on both electric and water. However, such cars use a fraction of the amount of gas that a
regular automobile does. Electric Vehicle owners, for even the most part, top up their equipment
at digital outlets. Instead of a normal petrol station, this is a unique location.
Economic Factors
With Electric Vehicle, the cost of materials is rapidly shrinking. That cost of energy, in example,
is cheaper, which would be fantastic for both the businesses. As cheaper the material costs grow,
the further attractive these automobiles become of the general population. Electric car purchases
has soared as the world economy has grown. It opens up the possibility of developing a more
price car for the general people.
Social Factors
This experience of driving one electric car has captivated customers. People who already are
concerned about the environment in general. By comparison to a normal vehicle, an electric car
uses less energy. This is also considerably better for the environment. To just not mention the
fact that operating an electric vehicle is projected to be less affordable as operating a
conventional vehicle. The Electric Vehicle has a low environmental impact. It also is completely
new. Only just few automobiles on the marketplace can match Electric Vehicle's speed and
elegance. The firm has done an amazing job of preserving their reputation as the electrical
automobile. That makes it increasingly challenging for additional cars of a similar nature to
arrive on scene.
Technological Factors

This only takes a short period of time for technologies into becoming outdated. Being
individuals, individuals are always developing, growing, and improving what we've already.
Repairs and patches may render the most recent devices and applications completely obsolete in
a year's period. Electric Vehicle's automobiles rely heavily on technology, which is both a
beneficial and bad aspect of the automobiles. It assists the firm in maintaining a competitive edge
over the competitors as a partner. This enables Electric Vehicle to be more environmentally
friendly while also paving the road for long-term durability and usefulness. Like typical
automobile alternatives, these cars are designed to incorporate modern technologies.
Legal factors
Since this automobile focuses on eco - friendliness, businesses could sell its cars as ecologically
responsible and ensure how they comply with all applicable emissions regulations.
Environmental Factors
Electric Vehicle's greatest strength is also in this area. So because automobiles utilize energy
rather than gasoline, they were advertised as ecologically beneficial. Numerous ecological
standards are followed by Electric Vehicle automobiles, therefore carbon dioxide emissions are
minimal (compared to traditional cars). Electric Vehicle has established a reputation for itself
through concentrating on the environment in such a way that few others can match.
How the development of the extended marketing mix could contribute to effective
marketing planning
Through recognizing and arranging the components of its marketing strategy, a company may
make effective marketing strategies. These decisions are advantageous to a business. Maximize
its benefits while minimizing its drawbacks. This should enhance its productivity and resilience
in attempt to get an upper hand and be more adaptable through its industry. Enhance the value of
cross-departmental as well as collaborative efforts.
Every actual site where a client may use, acquire, or acquire an item is referred to as a location.
Distribution systems, transportation, warehouses, stock choices, and franchising are all examples
of this.

That price of purchasing a thing is referred to as its price. Value is set by the consumer's
perception of the item's worth, and that may have a significant impact on any marketing
campaign. The cheaper cost makes the product greater available to a wider range of clients,
whereas a premium cost attracts those who desire uniqueness.
Product is explained as what has been offered for sale. For handle any difficulties that may occur
after the item is in the hands of the consumer, marketing should examine the item's lifespan. For
instance, the first ipods had such a power usage issue only becoming apparent over a certain
period of time, so Apple would have to fix it.
Everything tangible that has to do with a commodity or the organizational environment during
which information is delivered. Product labels, delivery receipts, signs, and the design of a retail
store are all signs that indicate. Staff recruitment and retraining, and those that contact effectively
with consumers (including such marketing, client service, or delivery people). That area covers
whether successfully staff do their tasks, how they appear to consumers (for instance, the
clothes), and also how satisfied customers are with their encounter.
TASK 2
Difference between segmentation of b2b and b2c
Inside a B2B setting, customers are more complicated since their answers are part of the larger
system. Customers are specialists in a B2B market; therefore suppliers should maintain customer
satisfaction throughout the purchase process. Even though suppliers provide a calibration curve,
customization is frequently a crucial element of the B2B procedure. This holds true for both
commodities. Customers regularly have unique requirements that necessitate individualized care
and/or appropriate changes. The above personalization enables sellers to fine-tune their
segmented image depending on the needs and implementations of usually referred.
During B2B purchasing, selection also is unique. Whenever individuals shop for clothes,
furnishings, or maybe even a home, either one two individuals determine the criterion for
purchase and make the ultimate selection. Its B2B purchasing process, but at the other hand,
typically involves a number of choice from several divisions, everyone according to their own
set of demands and objectives. Furthermore, the quantity of money required in such a B2B

purchase is different from those of a B2C transaction. B2B purchasers are believed to become
more 'logical' then B2C customers, which is a fascinating and often contentious result. Whenever
a person purchases the product on behalf of the corporation, his or her job is on the line. Errors
will raise concerns and have ramifications. Purchasing on behalf of the corporation needs a clear
head and thorough analysis to distinguish between "desire" and "needs."
A much more efficient technique than segregating a way of expressing based on location or
demography is to segment a corporate audience based solely on the needs. It is important to
determine the reasons behind the customer's purchasing. Employers prefer to repeat orders from
the very same vendors throughout times since the B2B procurement might take years. Such
vendors may become crucial to the organization's ultimate success. Servicing and after-sales
services become important to the customers. Both customer and provider build a trusting
connection over term. A provider gains a thorough grasp of the customer's demands as well as a
set of skills tailored to those needs. This could lead to a long-term commitment. The business-to-
business intended audience is larger than just a business-to-consumer intended audience. Their
target audience for B2C sales might be millions of prospective consumers.
Target with an EV promotion in terms of characteristics including
EVs need not meet all urban mobility, but they really do meet the majority of ones. Classes are
considerably easier to purchase than that of an IC (internal combustion) car in regular city travels
below 100 kilometer long recharging sites, better enjoyable to drive, and far less polluting. Since
power is accessible at low rpm and that there is no gear or transmission, the electric engine
provides a much more "zen" driving in city courses. When operating an electrical automobile,
using power recovery enables users to speed and (almost) halt the automobile with just single
accelerator. This and many other important benefits of electric vehicles must be emphasized and
shown at every opportunity. Consumer engagement is a cornerstone in EV advertising, as we've
seen previously. Computed values should be using words, photos, and recordings to quickly
access their client base on social networks. Companies must not rely just on digital marketing:
Train them to make their personal films in which they pose questions in their very own terms
while traveling on well-known routes. Allow them to be real while yet encouraging competence.

Explain what is meant by the term ‘positioning’
A strong positioning helps a business different out and encourages people to see this as a distinct
benefit. A favorable location provides the business a value proposition (USP) (Unique selling
proposition). Inside a crowded market with many branded products providing comparable
advantages, excellent placement distinguishes a company or item from of the competitors,
allowing it to charge a premium and fending off contest. The good reputation also makes it easier
for a commodity and its firm to weather hard moments. A good position also helps the particular
brand to be flexible in terms of expansions, modifications, marketing, and promotion.
Positioning is a marketing approach, often known as value placement that relates to what a
company wishes to be viewed by consumers in comparison to competitors. A placement
strategies and tactics goal is to develop an unique distinguishing attribute of a company in the
consumers' minds. When employing this positioning strategy, the emphasis is on excellence.
This speaks to a brand's long-term viability, reliability, and elegance." Inside a marketplace
wherein comparable items exists and yet are distinguished by constancy of product features, a
phrase like "stronger than normal" emphasizes durability and hardness.
TASK 3
Marketing Mix
ELEMENTS ABOUT
PRODUCT These outcomes or items sold to target clients
are identified throughout this component of the
marketing mix. Electric Vehicle is involved
inside the automobile, storing energy, and
power generating industries in just this given
scenario. Goods that really are lucrative would
be those who give value that consumer is
willing to pay towards. Instructional design is
used by the business to achieve its goals.
PRICE Another component of the marketing mix
considers the places or events utilized to

management goals. These are the places where
a group's products are distributed or sold.
Electric Vehicle I continually extends its
product line, but the 7Ps' position component
stays constant. Because as product grows, it
may add new locations or venues.
PLACE Electric Vehicle product marketing strategy
and techniques are examined in this component
of the marketing mix. Every worldwide
automobile industry may often use methods
and tactics to control and impact customer
demand, as well as the appearance and growth
of a corporate product.
PROMOTION This part of the market segmentation deals
with market prices and associated initiatives.
Pricing, and also some profitability objectives
for a restricted manufacturing scale, reinforce
the luxury experience in this Electric Vehicle
study. Earnings and consumer impression are
influenced by such pricing.
PEOPLE Electric vehicle would be buy by the
consumers as it helps in reducing the pollution
and also in current scenario of increasing
prices of petrol people would like to buy
products which are cheaper and efficient.
PHYSICAL EVIDENCE Effectiveness of electric vehicle would help in
understanding the effectiveness and efficiency
of electric cars. Its performance would also
help in describing its sustainability in current
scenario.

CONCLUSION
From of the preceding discussion, this can be stated that advertising is critical to an
organizational progress in attracting consumers in a short amount of time. Customer services and
competitive analysis are two of the most important tasks of the marketing team, as stated above.
Segmentation and the application of advertising techniques would aid the company's position in
the industry.

REFERENCES
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