Marketing of Electric Vehicle and Hybrid Cars

MARKETING

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................4
TASK 1.......................................................................................................................................................4
The components of the marketing planning process and its role and importance....................................4
Carry out an environmental audit in the form of a PESTEL analysis......................................................4
How the development of the extended marketing mix could contribute to effective marketing planning6
TASK 2.......................................................................................................................................................7
Difference between segmentation of b2b and b2c...................................................................................7
Target with an EV promotion in terms of characteristics including.........................................................8
Explain what is meant by the term ‘positioning’.....................................................................................8
TASK 3.......................................................................................................................................................9
Marketing Mix.........................................................................................................................................9
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................11

INTRODUCTION
This procedure through which a corporation promotes the purchase and sale of its products is
referred to as marketing. Marketing encompasses any efforts undertaken by a firm to market its
products and services, including such advertising, special offers, as well as other advertising
schemes. Quality, pricing, location, and marketing are indeed the seven main elements of
advertising that may assist the organization increase profits and consumer spending. It is
important for managers to examine these key organizational concepts in order to implement
successful advertising in the company. This report is based on marketing of Electric vehicle and
hybrid cars.
MAIN BODY
TASK 1
The components of the marketing planning process and its role and importance
Preparing is nothing more than a methodical strategy to achieving a goal. It connects the dots
between where we're at wherever we wish to go. The very first management position to be done
in the strategy implementation is preparation. Inside a dynamic and an ever market, it regulates
the survival, development, ultimate success of every business. First and most important role of
management is preparation. Most activities are preceded by preparation. The advertising and
commercial operations of an organization begin with market research. Its importance of
marketing strategy has grown significantly as a result of the dynamic of the surroundings.
Marketing refers to all of the actions that a company must undertake in advertising its goods and
groups of consumers. Market research include advertising, item change in response to consumer
demand, choice of dynamic network channels, and use of marketing campaigns, among others. It
raised brand awareness amongst financial institutions.
This purpose of marketing strategy includes – Strategy formulation entails analyzing the present
predicament and details regarding brand exposure, predicting and trying to establish economy's
productive, choosing target market(s), deciding business goals, constructing marketing approach
or policy options for overcoming these challenges, and allocation of resources to the additives of

marketing campaign. Each business should plan long in advance to identify where it wishes to go
and how this will get somewhere. The existence must not be gambled with. Businesses hire two
methods to satisfy people's needs: a strategy formulation platform and a commercial regulatory
regime. That firm's road map is provided through strategy formulation. Uncertainties are
mitigated by strategy formulation.
Carry out an environmental audit in the form of a PESTEL analysis
Political Factors
Electric Vehicle, contrary typical automobiles that require a great deal of gasoline to operate,
runs on both electric and water. However, such cars use a fraction of the amount of gas that a
regular automobile does. Electric Vehicle owners, for even the most part, top up their equipment
at digital outlets. Instead of a normal petrol station, this is a unique location.
Economic Factors
With Electric Vehicle, the cost of materials is rapidly shrinking. That cost of energy, in example,
is cheaper, which would be fantastic for both the businesses. As cheaper the material costs grow,
the further attractive these automobiles become of the general population. Electric car purchases
has soared as the world economy has grown. It opens up the possibility of developing a more
price car for the general people.
Social Factors
This experience of driving one electric car has captivated customers. People who already are
concerned about the environment in general. By comparison to a normal vehicle, an electric car
uses less energy. This is also considerably better for the environment. To just not mention the
fact that operating an electric vehicle is projected to be less affordable as operating a
conventional vehicle. The Electric Vehicle has a low environmental impact. It also is completely
new. Only just few automobiles on the marketplace can match Electric Vehicle's speed and
elegance. The firm has done an amazing job of preserving their reputation as the electrical
automobile. That makes it increasingly challenging for additional cars of a similar nature to
arrive on scene.
Technological Factors