Marketing Criteria: Skills for Success at University and Workplace

The report discusses the importance of transferrable skills for students to become successful at university and workplace. It highlights six skills, including communication, time management, presentation, teamwork, numeracy, and problem-solving skills. The report also provides six recommendations to improve the content of the resume, such as conducting thorough research, cutting down irrelevant information, and inclusion of personal statements and voluntary work. Subject: Marketing Criteria, Course Code: Not mentioned, Course Name: Not mentioned, College/University: Not mentioned.

MARKETING CRITERIA

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Six Skills that help students in becoming successful at university and importance of these
skills at workplace.......................................................................................................................1
Six recommendations that help students to improve the content of their resume.......................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Studying either at an undergraduate or post graduate level of qualification, it allows for
becoming an expert in the subject concerned. Not matter what subject matter one has chosen,
they would definitely find that they have developed a bundle of transferrable skills such as time
management, persuasion, decision making and problem solving to overcome the obstacles. Such
transferrable skills are helpful for both the candidates and employer in carrying out multiple
tasks associated with the job roles (Di Gregorio and et.al., 2019). These skills are not belong to
any specific job or position instead regarded as a general but important skills that can be
transferred to others easily. Employers always wishes employ those candidates who are
possessing such transferrable skills as these are of great importance and also helpful in meeting
multiple requirements at workplace. So, it is always recommended to give extra focus on
transferrable skills throughout the document of job application and CVs. In the present report,
the discussion pertaining to such transferrable skills will be done that one has learnt during their
university education and also employer demanding it at workplace. Also, recommendations will
be done on how students can improve their CV content to attract more employment
opportunities.
MAIN BODY
Six Skills that help students in becoming successful at university and importance of these skills
at workplace
Communication skills: One of the most important skill that is needed both at university and
workplace to be successful is communication skill. At university it is needed to various
presentations related to different subject matter, as it has become a part of curriculum of
university education (Kenayathulla, Ahmad and Idris, 2019). For asking questions and
explaining or presenting during various events or oral examination, it is necessary to have an
excellent communication skills which is helpful getting success at university level.
Having good communication skills is considered even as the most basic skills needed while
getting employed at any position in the organisation. It allows for communicating in a clear and
concise manner with customers and colleagues while presenting information during the course
of the business. So, for this communicating in a logical, effective and organised manner is
necessary.
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Along with verbal communication, written communication is necessary both at universities and
workplace. At university, to write answers during examination in a logical, understandable,
concise and clear manner and to prepare project reports, good communication skills are
necessary.
At workplace too, employees are asked to write reports and state specific information pertaining
to business operation, products and services in order to encourage the readers to initiate some
kind of actions, so having good communication skills are necessary to persuade and engage the
reader accordingly.
Time management skills: Having effectiveness in completing in managing with the time is very
helpful in performing more of the tasks in less time. This is due to the reason of having more
focus on task and achievement of goals without giving any scope for getting distracted from any
element like social media and mobile phones for example (Ornellas, Falkner and Stålbrandt,
2019).
Students while performing in a university need time management skills to utilize their valuable
time in the most efficient way which is helpful in reducing their stresses to a great extent by
completing and ticking off the items in the to – do list according to the time frame specified for
each tasks. Also, students are able to prioritize their tasks, so that their university work and
assignments can be completed on time. Therefore, important deadlines of the projects and
assignments can be met by utilizing time in a best possible way.
At workplace also time management skills are very important and helpful to plan and organise
activities on the basis of their priority and importance in the overall goals of the organisation.
Effectiveness in managing with the time at workplace is helpful in boosting productivity
allowing for performing more in a lesser time even being under pressure. Focusing on urgent
and significant tasks instead of devoting time on irrelevant and less important activities are
always helpful in making progress in career.
Presentation skills: It means performing or speaking in front of a group. It is professional skills
needed to get succeed at both university level and workplace in order to get recognised for the
efforts made.
At university, students need presentation skills to present themselves in an interviews to get
admitted in a well – known university (McGunagle and Zizka, 2020). Also during the degree
course there are various events during which good and appropriate presentation skills are
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required like presentation on different subject matters which involves formal grading due to
being a part of university curriculum and various other events such as workshops, exhibitions
and other curricular activities. Presenting ideas among group of many individual allows for
building confidence boosting creativity which can be possible only through having appropriate
and good presentation skills. It helps in preparing material to be presented among the public and
practice accordingly by obtaining feedback from experts which is helpful in improving speaking
skills as well.
At workplace also, the importance of presentation skills cannot be overlooked. Presentation
skills are needed to inform subordinates about strategies and team goals, presenting at trade
shows and corporate events, presenting ideas at business meetings, etc. Having command on
presentation skills helps in getting recognised and reaching at top position in the organisation.
Teamwork skills: With the skills of teamwork, students can learn many social skills such as
listening actively and speaking effectively. Students are able to learn how to listen to mentors
like coaches and leaders. Also functioning as a cohesive unit can be possible with the teamwork
skills. This skill allows for boosting self - confidence and thus allows for expressing ideas and
opinions while working in a group setting. Accordingly, when self-confidence is boosted and
students realises that they are respected and valued by others, this allows for rising above the
comments and hurtful acts of a bully (Scott and et.al., 2019).
Employers do prefer to hire those candidates who are possessing good teamwork skills. It allows
for achieving organisational goals by accepting responsibility both as an individual and team,
being receptive to the suggestion of colleagues, building rapport among staff members,
avoidance of duplicated tasks, problems and mistakes.
Numeracy skills: Students at university need to possess numeracy skills in order to pass many
examinations involving numbers. For subject matter involving numerical problem solving, data
analysis and for passing competitive exams, numeracy skills plays a very significant role in
making a student successful at their university stage. It helps in managing money and other
problem solving tasks to the students. Students also in order to pass various interviews and tests
for getting employed in a well – known organisation need excellent and strong command over
their numeracy skill.
Also, it has been seen quite often that employer wishes to recruit those candidates who are
having better command over their numeracy skills (Rowe and Zegwaard, 2017). As to work in
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any position or department in an organisation, there is a prior requirement of possessing good
numeracy skills. Like for analysing financial data and making financial decisions, analysing data
pertaining to marketing research, understanding product costing and pricing and taking many
other managerial decisions, there is a need for having numeracy skills.
Problem solving and decision making skills: Students are required to possess problem solving
skills as well as in the modern scenario, the examination paper mostly includes case study
problems, to which students are required to find solutions and provide recommendations
accordingly. This can be done in a best manner only when students have good problem solving
and decision making skills (Nisha and Rajasekaran, 2018). It helps in avoiding issues and
conflicts that arises in a daily setting by applying empathy skills which allows for knowing
positive attribute of other’s intentions.
Also at workplace, there are numerous issues and problems that arises in normal course of the
business and if candidates demonstrates their ability to solve such problems by making efficient,
effective and profitable decisions, then this leads to getting bonuses for such application of
knowledge and skills.
As many problems acts as barriers in the achievement of final goals and with the application of
these skills, problems solving and attainment of organisational goals become easier.
Six recommendations that help students to improve the content of their resume
 Conducting thorough research of the targeted roles: Before doing or initiating
anything related to CV, it is recommended to undertake comprehensive and thorough
study of the roles for the purpose of which CV is required to be prepared. Such an act
would allow for knowing what specific skills, knowledge and expertise the companies
are looking for a specific role in the organisational set up and therefore what they are
expecting from their employees (Jonas, 2018). So, the candidate get an idea of how they
can prepare their CVs by stating their possessed skills and knowledge as per the
requirements of the company, so that the companies can be attracted towards the
candidate accordingly. Therefore, research if carried out appropriately is helpful in
tailoring the content of the CV accordingly.
 Cutting down irrelevant information: Employers want to see only the relevant and
appropriate information about the candidates in very specific terms. So, giving them
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clear and successive structure of resume format is completely dependent upon the
candidate. The candidates should utilise simple words that are easily able to understand
and normally utilised by people (Khasanzyanova, 2017). In order to catch the attention of
the employers one should include their achievements with the help of facts and figures.
With the help of proper editing and allocation of words, the candidates are able to make
their CV highly eye catching document. Also, all the relevant information associated
with the specific job roles must be placed on the top and that to in highlighted manner.
 Nicely presented: The representation of the CV is extremely important for an individual
as it is the basic and primary document which enables the candidate to represent
themselves in front of the stranger. Thus, it has been suggested that using of proper
spaces among the lines and informations on the resume are able to present the whole
document in well structured and attractive manner. Avoidance of long paragraphs are
highly recommended. The sentences illustrated with the help of bullet points are
extremely advisable instead of long sentences.
 Inclusion of personal statements: Good personal statements are exceedingly effective if
the candidate get in right and appropriate way in front of the employer through the help
of its resume. It has been suggested that keeping the information in precise manner,
highlighting the level of experiences, talent and abilities along with professional qualities
should be described in proper and structured manner to attract the attention of employer
(Abel, Burger and Piraino, 2020). This statement is enough to build their image in front
of employer in most effective manner.
 Inclusion of voluntary work: Voluntary work is the best and appropriate way to draw
attention towards the skills, achievements and experiences of an individual. The work
should or experiences should be explained in chronological order and one must ensure
that the candidate make it clear about the explained positions in voluntary way. If the
positions were for the short span of time then one should make this clear as well.
Voluntary skills are highly required abilities that an employer wants within the
employees. And thus, these activities within the CV are efficient enough to provide
success in the job market (McCabe, 2017)
 Always check for spelling, grammar and punctuation mistakes: the candidate must
ensure about their CV that there are no kind of grammatical and spelling mistakes
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incurred within the resume as it represent the negative impression the candidate upon the
employer (Jonas, 2018). Thus proper allocation of words are highly recommended in
order to make the resume most effectual document for the employee while searching for
job opportunities into the market space.
CONCLUSION
From the above report it has been concluded that there are certain essential skills that are
extremely significant for students as well as in their future terms within their workplace. The
study had highlighted the skills in most appropriate manner in order to develop them within an
individual to get career benefits in their professional terms. Apart from this, certain
recommendations are also had been added within the report to provide detailed information
related to the requirements that are important to enhance the quality of resume.
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REFERENCES
Books and Journals
Khasanzyanova, A., 2017. How volunteering helps students to develop soft skills. International
Review of Education, 63(3). pp.363-379.
Abel, M., Burger, R. and Piraino, P., 2020. The value of reference letters: Experimental
Evidence from South Africa. American Economic Journal: Applied Economics, 12(3).
pp.40-71.
McCabe, M.B., 2017. Social media marketing strategies for career advancement: An analysis of
LinkedIn. Journal of Business and Behavioral Sciences, 29(1). p.85.
Jonas, N., 2018. Numeracy practices and numeracy skills among adults.
Di Gregorio, A., and et.al., 2019. Employability skills for future marketing
professionals. European management journal, 37(3), pp.251-258.
Kenayathulla, H. B., Ahmad, N. A. and Idris, A. R., 2019. Gaps between competence and
importance of employability skills: evidence from Malaysia. Higher Education
Evaluation and Development.
Ornellas, A., Falkner, K. and Stålbrandt, E. E., 2019. Enhancing graduates’ employability skills
through authentic learning approaches. Higher education, skills and work-based
learning.
McGunagle, D. and Zizka, L., 2020. Employability skills for 21st-century STEM students: the
employers' perspective. Higher Education, Skills and Work-Based Learning.
Scott, F. J., and et.al., 2019. Empowering students by enhancing their employability
skills. Journal of Further and Higher Education, 43(5), pp.692-707.
Rowe, A. D. and Zegwaard, K. E., 2017. Developing graduate employability skills and
attributes: Curriculum enhancement through work-integrated learning.
Nisha, S. M. and Rajasekaran, V., 2018. Employability skills: A review. IUP Journal of Soft
Skills, 12(1), pp.29-37.
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