Marketing Plan for Chocolittle's Coco Chip Biscuits

Marketing

Table of Contents
INTRODUCTION ..........................................................................................................................3
Executive Summary.....................................................................................................................3
Objectives....................................................................................................................................3
STP analysis.................................................................................................................................3
PESTLE Analysis........................................................................................................................4
SWOT Analysis...........................................................................................................................5
Marketing Mix.............................................................................................................................6
Budget..........................................................................................................................................6
Investment Technique..................................................................................................................7
Monitoring and controlling..........................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business actions taken for promotion and sales of products and services is called
marketing. Marketing plan is the outlining of the strategy for a new product or period. The main
aim of this project is to build a marketing plan for launching a new snack for a new company
known as Chocolittle. With analysation of different elements of marketing plan this project will
be suggesting strategies for generating profit for Chocolittle with the help of new product.
Executive Summary
Chocolittle is a new company which is going to set up its business starting with new
product. In this project the chosen product launched by Chocolittle is Coco Chip Biscuits. This
idea is will be successful because Coco Chip Biscuits are generally loved with coffee, and many
customers over the years have shown interest in this kind of snack. The idea will be to identify
the customers segments and way of making profit with this product by the help of Marketing
Plan. As a new company this company will be facing special challenges as it is entering the
market with a new competitive product of its own.
Objectives
The market situation for this product is very positive as there is only one dominant
producer of such type of biscuits. Hide and Seek biscuits of the company Parle will be the
biggest competitor of this product. The best way of creating profit for this product would be
selling it below the price of the competitors. Aim of the company should be out match the quality
of the product of the competitors.
STP analysis
Segmentation :
The market segmentation of this product can be done according to the customers which
show demand for coco chip biscuits. Age plays an important role in segmentation for the