Exploring the Essential Role and Challenges of a Marketing Department

This discussion highlights the vital role of the marketing department in an organization, emphasizing its responsibility for identifying market trends and driving customer engagement. The marketing department's efforts directly impact operational management by informing production decisions based on promotional strategies. However, the department faces challenges such as rapidly changing business environments, the need for continuous adaptation to market trends, and the varying levels of digital knowledge among employees. Businesses heavily rely on their marketing departments for enhancing brand awareness, executing regular promotions, and boosting sales, making it nearly impossible for them to operate effectively without a strong marketing function. Desklib provides access to similar solved assignments and study resources for students.

Class Discussion

TABLE OF CONTENTS
 Marketing department
 Challenges faced by marketing department
 Identify how the business could not operate without it.

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Marketing department
 Marketing department plays an important role in an
organisation. The marketing department works to identify the
trend in the market as well as to pursue with the customers
towards the brand.
 It is seen that the marketing department attracts more and
more customers towards the company and is necessary
function of the management.
 The marketing of a company has direct impact on the
operational management of the company. All the work of
production department is to manufacture the products that are
promoted by the marketing department.

Challenges faced by marketing department
 The trend in business environment keeps on changing.
Due to this reason the marketing department has to make
a lot of efforts and understand the situation of market.
There are regular changes that the marketing department
have to understand and follow the trend in order to reach
more customers.
 All the employees in marketing department does not
have digital knowledge. It becomes difficult to use
technology and that creates challenge for the department.
 It is also difficult to provide them training on regular
basis and monitor the performance
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Identify how the business could not operate
without it.
 It is not possible for business organisations to operate without the marketing
department. There is key role of marketing department in the company as
they help to enhance the brand awareness regarding the company.
 There is need of regular promotions done by the company as they help them
to work effectively. The use of all such methods enhance the sales of the
company and their image in market. In some business organisations the sales
department work to carry on the work related to marketing of company.
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 De Boer, L. and Andersen, P.H. eds., 2018. Operations Management and Sustainability:
New Research Perspectives. Springer.
 Flynn, P., 2019. Introduction to Business: A Primer on Basic Business Operations.
Business Expert Press.
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References

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