Marketing Design and Innovation- Assignment
18 Pages5736 Words286 Views
Added on 2019-12-03
Marketing Design and Innovation- Assignment
Added on 2019-12-03
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Marketing Design and Innovation1
TABLE OF CONTENTSSUMMARY OF THE REPORT...........................................................................................................3INTRODUCTION ...............................................................................................................................5TASK 1.................................................................................................................................................5Company overview..........................................................................................................................5Marketing in innovative products and services...............................................................................5Brand appeal in the era of competition............................................................................................6Benefits and value derived by customers........................................................................................7How benefits and values have changes overtime............................................................................8Customer delivered value................................................................................................................9Uniqueness of product design elements...........................................................................................9Brand appeal..................................................................................................................................10CONCLUSION...................................................................................................................................11TASK 2...............................................................................................................................................11Reflective.......................................................................................................................................11REFERENCES...................................................................................................................................13ILLUSTRATION INDEXIllustration 1: S6 edge plus and unique charging feature..........................................................................8Illustration 2: Samsung S6 Edge Plus......................................................................................................102
SUMMARY OF THE REPORTMarketing design and innovation is all about effective combination of various unique conceptswithin product in order to have effective success and advancement in large customer base. The modernera is facing high competitive market so it became essential for business organisations to amend thefocus on design and innovation of product (Jolly, 2005). In this support, the Samsung has also launchednumber of innovative products which has improved people lifestyle by unique features and design. Recently, Samsung has launched its new product named S6 edge in order to meet the customersneeds and compete with competitors by considering its luxury features. The smart phone market havegreat opportunities which provides better retention of customers for long period of time. In the supportof this, it can be said that the newly launched product S6 edge is consisted of various unique featureswhich differentiate it from other smartphones available within market (Mohr, 2010). The new productof Samsung has launched with a motive to advance the market share and meet the requirement ofcustomers who are willing to buy luxury mobile products. Moreover, Samsung S6 edge is alsoconsidered as highly advanced technological smartphone model. It covers advanced camera, processorand other features which can amend the experience of customers (Tsou, 2014). Management of Samsung is also focusing on innovative business activities to promote theproduct and lead business to impressive success. It has been spotted that the organisation faces keyissues regarding design, innovation, brand appeal and perception of customer towards product. Designalong with innovation is very crucial aspect in the Smartphone industry because it facilitates thebusiness organization to meet the needs of its target market in most suitable manner (Leventhal, 2005).Other than this, number of competitors are present in market so with an assistance of deign andinnovation the Samsung can gain competitive advantage and bring highly differentiated product.Moreover, the needs of customers are changing towards advanced products so the innovation hasbecame one of most significant factor in this respect (Onur and et. al., 2014). In current competitivemarket the brand image is considered as uniqueness in the brand and its products. It also have greatimpact on the sales volume of company products so it is necessary for management of Samsung toestablish themselves as unique mobile provider. The current study has helped me to understand the significance of uniqueness and innovation inthe product which is beneficial for me while developing new product in the future. It has also providedme information about the importance of change in needs and demand of customers as it has greatinfluence on the product development and marketing tactics of organisation. It has also enabled me torealize about brand appeal and factors which can impact the customer perception. After reading thismodule I came to know about the reason behind success of Samsung and popularity of its smartphones.3
It has also helped me to understand that Samsung smartphone products are different from othersmartphones due to innovation and unique design. This assignment has played key role in effectivedevelopment of my career opportunities by providing knowledge about various skills and developmentfactors. 4
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