Marketing Design and Innovation | assignment
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Added on 2019-12-03
Marketing Design and Innovation | assignment
Added on 2019-12-03
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Marketing Design and Innovation1
TABLE OF CONTENTSINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................3Benefits and Values derived by customers.......................................................................................4Uniqueness of different design elements.........................................................................................5Brand Appeal in relation to competitors in contemporary markets.................................................6TASK 2.................................................................................................................................................7CONCLUSION....................................................................................................................................9REFERENCES...................................................................................................................................102
INTRODUCTIONMarketing plays a key role in various organisational actions as it relates with the promotion andsales of company final product. In other aspect, it can be said design and innovation is also essentialfor betterment of product as it provides various benefits to business organisation in terms of monetaryand non monetary aspects (Brown, 2014). In order to create better awareness about innovativeproducts it is necessary for business organisations to focus on diverse marketing tactics. It is alsonecessary for management of business organisation to focus on competitive advantage by effectiveaccomplishment of organisational goals.In this report, learning will focus on work culture of mobile industry in order to understand themarketing concept in context of design and innovation. It has been spotted that in recent past few yearsthe mobile industry has enhanced its opportunities by focusing on design and innovation factor. Iphoneis a series of smartphones which re designed and marketed by organization named Apple Inc. It runson the IOS operating system. Firstly it was launched in the year 2007 and then company hasintroduced number of innovation in the product. It In this, respect, the Apple I-phone 6s and I-phone6s Plus is chosen as a product. It will also focus on various marketing actions and tactics whichcompany needs for effective promotion of well designed and innovative products. Furthermore, it willalso provide better learning regarding factors which can boost the design and innovation withinproduct and lead business to impressive level of success. TASK 1Mobile industry is one of most critical sector which plays a key role in UK economy. It havegreat contribution in terms of sustainability and effective development. In recent past years the mobileindustry has taken various advancement in its products and services (Press, 2003). The work culture ofmobile industry has transformed in wide range and it has become Smartphone industry. In other aspect,it can be said that the Smartphone industry is providing wide range of products and services and theyare continuously looking forward to bring various change to amend innovation factor. As per the current market scenario it can be stated that the Apple and Samsung are twocritically significant companies of Smartphone industry. Both organisations are providing wide rangeof products to their customers with focusing on design and innovation. In order to understand theconcept of marketing regarding design and innovative products the Apple is more suitable businessorganisation as it bring diverse innovation in its products (Verganti, 2013). Recently the businessorganisation has introduced its new phone in the market which are named as Iphone 6s and Iphone 6sPlus. Company has considered design and innovation as critical factor for effective productdevelopment (Beverland, 2005). Organisation can changes the design of Iphone as compared to3
previous one and also introduced number of unique features in order to have better sustainability inhighly competitive market. Illustration 1: Iphone comparisionBenefits and Values derived by customersIn the support of this, it can be said that the customer delivered value is one of beneficial theorywhich assist in effective assessment of deviation betwixt prospective consumer judgement of welfareand cost of one merchandise as compared to others available within the market. In other aspect, it canbe stated that with an assistance of customer delivered value the management of Apple can have betterinnovation and accomplish the standards of cost and benefits. It also allows the management of Appleto compare its existing product with former one in order to boost the product effectiveness and bringsome innovations. It will also facilitate the business organisation to meet the standards of cost andbenefits. This kind of approach is also beneficial for effective selection of price as per needs andprevious responses towards product. It has been spotted that the Apple is playing key role in Smartphone industry and continuouslylooking forward to advance its products and innovation. With an assistance of Apple Iphone the peoplecan easily communicate with anyone in the world (Goldstein, 2002). Smartphone has become one ofmost important aspect in life of people and its not only a medium to communicate others. But it hasalso become critical factor of lifestyle, people are now using Smartphone for various services. Peopleuse various mobile applications to amend the lifestyle status (Michalek, 2005). In the support of this, itcan be stated that there are number of advantages which person can easily attain by using and purchaseof Iphone 6s and Iphone 6s Plus. One of key benefit of product is that it provides great opportunity andconvenience to people for effective communication in all over the world. In past years mobile were4
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