Exploring Apple's Innovative Practices in the Market
Added on 2019-12-04
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MARKETING DESIGN ANDINNOVATION
Table of ContentsINTRODUCTION...........................................................................................................................1TASK ONE......................................................................................................................................1Characteristics of the chosen innovative product........................................................................1Benefits and value derived by the customers..............................................................................4Uniqueness of its design elements...............................................................................................5Brand appeal in relation to competitors.......................................................................................7CONCLUSION................................................................................................................................8TASK TWO: REFLECTIVE...........................................................................................................1Learning acquired through the MDI module...............................................................................1Learning acquired by undertaking this assignment.....................................................................1Challenges faced during the module............................................................................................2Benefits sought to the future........................................................................................................2REFERENCES................................................................................................................................3
INTRODUCTIONMarketing design and innovation is linked with the unique attributes in the product on thebasis of which products are differentiated in the market and in turn it acts as development toolfor the business. Further, in the era of perfect competition it is necessary for every business totake corrective actions which are associated with innovation so that customers can be easilyattracted towards range of products in the market through innovative features. For conducting thepresent study Apple as a brand has been chosen and its iphone series has been undertaken.During the launch of Iphone in the market only 4 series was introduced in the market whosefeatures were simple such as 8Mp camera, IOS 4 etc (About us., 2016). So, this product wasintroduced in order to meet with the requirement of customers in past. But with the time passedand advancement in technology company modified its Iphone range and models such as 6, 6Swere introduced in the market. Features provided in this model were unique and advanced too such as 12 Mp camera etc.This modification only took place due to changing need and requirement of customers in themarket. At present entire Iphone series is popular in the market due to presence of innovationand creativity. Apart from this, it has supported in satisfying needs of the target market such asthey are interested in purchasing advanced phones with new features which can provideconvenience to them. Further, it has been discussed how this series has developed in the presenttime due to presence of innovative practices. Further, this product has supported in satisfyingchanging needs of the target market in efficient manner.TASK ONECharacteristics of the chosen innovative productThe chosen product is Apple Iphone whose series has expanded quickly and innovativefeatures have been added by the business. Further, new models have been introduced by thecompany in the market with the motive to satisfy need of the target market. In short, one of thebest examples of innovative is entire Iphone series of company which is well known in the entiremarket. In starting Apple introduced Iphone 4 in the market by considering all the needs of thetarget market. Product was of moderate price in the market and main focus of business was tobeat its major competitors in the market such as Samsung, Sony etc. After this model 4S wasintroduced in the market with some advanced features and this product was more updated as1
compared with Iphone 4. Some of the unique attributes provided by the company in Iphone 4are:Corning gorilla glass and oleophobic coatingChipset Apple A58MP rear camerav4.0, A2DP, LE Bluetooth Weight 140gResolution 640*960 pixelsSo, these were some of the key attributes of Iphone 4 model on the basis of which Apple soldthis product in the market. Further, Iphone 4S was more updated in the market where itsattributes were advanced such as camera quality, processor etc were better as compared withprevious models. Both the products were developed by Apple keeping in view requirement of the targetmarket. At the time when Iphone 4 was launched in the market majority of the customerspreferred to purchase mobile phone with 8GB capacity and by considering the same this phone2
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