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Marketing design and innovation assignment | Wrigley Corporation

   

Added on  2019-12-28

9 Pages1435 Words151 Views
MARKETING DESIGN ANDINNOVATION

TABLE OF CONTENTSINTRODUCTION..........................................................................................................................................................1TASK 2 ..........................................................................................................................................................................1REFERENCES................................................................................................................................................................2

INTRODUCTIONMarketing design and innovation is connected to the unique attributes of the productwhich is on that the products are differentiated in the market and it acts as a growth of thebusiness. It is essential to take corrective action in the perfect competition market and productsare made with innovation so that customers are easily attracted towards it. In the present study,the Wrigley corporation's product Orbit drops is chosen for study which is launched in Austria in2003(Saviolo and Marazza, 2012). As Wrigley is global organisation with its operation in morethat 50 nations and already distributes its products to more than 180 countries. There are variousproducts of the company but this is selected for the launch as it is as per the requirement ofcustomers. TASK 2The brand has been chosen which is Wrigley that is one of the most successful productsthat which is launched in Austria. The consumers of this brand have unique choice with thedifferent trends as they expect the launch of Orbit drops as it promotes the different flavours inthe product(Mohr, Sengupta and Slater, 2010). This product was launched in Austria in the yearof 2003. There is direct link between the consumer trends and launch of new product as theconsumers always prefer new things so that the product already achieve its target. Further, theperformance in market of Wrigley is constantly increasing which is based on the use of thisproduct with the irrational expectations and with systematically announce disruptive newfeatures with the product. Thus, the brand on the marketing front they already started to launch it in outside US.Moreover, they provide proper services on the basis of consumer perspective which is theproduct always provides benefit to them such a value of money experience and highquality(Saviolo and Marazza, 2012). Thus, the success of new product achieve in the market asper the requirement of consumers. 2.1Consumer trends The product that is chosen for the launch in Austria which is Orbit drops it is done as perthe market research it has been seen that the there is requirement of the product in the market andit is launched as per the taste and preference of wide range of consumers. As it is one of the mostsuccessful company which launch different products for customers as per the needs of the1

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