Report on Marketing Design and Innovation

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Added on 2019-12-03

Report on Marketing Design and Innovation

Added on 2019-12-03

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MARKETING DESIGN ANDINNOVATION

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Benefits and value derived by the clients or customers or recipients...............................11.2 The uniqueness of its design elements like shape, color, design, imagination, relevanceand usefulness.........................................................................................................................31.3 Brand appeal in relation to competitors in contemporary markets...................................6TASK 2............................................................................................................................................7Reflective................................................................................................................................7CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11

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ILLUSTRATION INDEXIllustration 1: Description of Samsung S6 edge..............................................................................4Illustration 2: Samsung Galaxy S6 edge Product Specifications.....................................................5Illustration 3: Specification of the Samsung S6 edge......................................................................6Illustration 4: Corporate brand Image..............................................................................................7

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INTRODUCTIONInnovation is the ability to develop something new. It's an application of much bettersolution of meeting new requirements or making improvements in the existing product accordingto the trends and needs of customers (Mootee, 2013). On the other hand, designing andmarketing are two major functions which are interrelated by every organization in meeting itsgoals. This report aims to explore critical evaluation of Samsung S series. They started with S1which had a sale of 177 million units. According to time and change in the customer’spreferences, they have developed the product as an innovation and come up with S6 edge.Further, this report covers the uniqueness of this product, changes they made in the colour,design, shape, etc.TASK 11.1 Benefits and value derived by the clients or customers or recipientsThere are many other companies which provide smart devices with many features butthere are features which only Samsung S6 edge provides to its customers. Benefits whichcustomers get with the use of S6 are as follows:Multi Windows with Multi-Tasking: Galaxy Devices has taken multi-taskingto a nextlevel by allowing customers to open windows simultaneously (Füller and et.al., 2006).This feature was even available in Galaxy S3. This feature allows customers to viewmessages, calendar or any other application at the same time on Galaxy device.Selfie Cam and Selfie Sensor: Galaxy allows the clients to use camera any second just byclicking twice on the home button (Verganti, 2013). Moreover, there are sensors on theback side of device which allows taking a perfect picture at any angle. Further, there isduel camera mode which allows the clients to take photo using both back and frontcamera at the same time.Ultra-Power saving mode and power saving mode: With faster performance, it allowsmore battery life. Galaxy S6 has 2550mAh battery. It provides Ultra-Power saving modeand power saving mode which extends the battery life (Grant, 2009). Power saving modereduces the brightness and limits the performance of CPU. Ultra-Power saving modeallows limiting the use of applications to reduce the power consumption. 1

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Report on Marketing Design and Innovation