Marketing in a Digital Age

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Marketing in a Digital Age
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Marketing in a Digital Age
Contents
Introduction......................................................................................................................................3
Application of technologies for marketing strategies......................................................................3
Application of new media and technology within marketing strategies..........................................4
Impact of technologies on consumer behavior and best practice for growth..................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................7

Marketing in a Digital Age
Introduction
Fonterra, Weta workshop and Air New Zealand are three top business companies in New
Zealand. Fonterra is an international, dairy co- operative In New Zealand. It is owned by a large
number of farmers present in New Zealand which sums up around 10,500 in numbers. It is the
largest company of New Zealand with revenue more than NS$17.2 billion. Around 30% of the
dairy export in the world is facilitated by Fonterra. Fonterra is really concerned about the safety
and health of the people and for that, the company has launched several new technology
practices (Branch & Collins 2016). The below presented report is majorly focused on the
analysis and evaluation of use of technology in marketing in the above mentioned case studies in
New Zealand.
Application of technologies for marketing strategies
Fonterra has partnered up with another company to provide the safety training and virtual reality
health training through technology uses. Another use of technology by Fonterra is in sensors and
internet of things. This approach has also made the work easier than earlier and professional also
at a low cost comparatively which is a great thing for the company. Farmers are even using
smartphones to get the information anytime anywhere (Nuancedmedia 2018). Automation and
robots are also used by the company. Other company is Weta workshop is present in Miramir,
New Zealand. Weta workshop adds special effects and props in the television and movie
industry. It was founded back in 1987.
In this industry, technology plays a major role therefore it is very necessary thing in this industry.
While making films and TV shows, the director requires special effects for the cinematography.
With the latest technology, everyone prefers more innovation in the film industry. Better images
attract a huge audience therefore it is very necessary for the Weta workshop to use the latest
technology and effects. In a way, technology is the building block of this industry. Weta
workshop produces lots of astonishing and amazing effects in the movie lord of the rings and
gained a lot of popularity after that (Prasad 2018). In a way, Lord of rings gave a huge amount of
recognition to Weta workshop. Weta work shop uses extensive techniques for computer graphic
in the movies. Air New Zealand is the most popular airline in New Zealand and also the flag
carrier of the country. The headquarters of the company is based in Auckland. Total flight under