Digital Marketing Solution Plan

The assignment is about creating a digital marketing solution plan. It involves understanding the importance of digital marketing, introducing different techniques in this digital solution, and formulating a key time frame structure for its implementation. The plan includes five stages: Plan, Reach, Act, Convert, and Engage. A selected team of current employees will be trained on this digital solution using discussions and power points. The goals of the training are to make them understand about the importance of Digital Marketing and introduce different techniques in this digital solution.

MARKETING: DIGITAL
SOLUTIONS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Plan for using Digital Marketing and associated organizational requirements..................1
2. Standard operating procedure for Digital Marketing, features and its relevance...............1
3. Implementation plan including key time frames for implementation of the solution and a
program for staff training.......................................................................................................2
4. Training presentation..........................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Digital Marketing is considered to be the best solution for providing greater access to
audience through internet medium It has led to resolve many issues that comes up with
marketing a particular product of company and has increased the efficiency and effectiveness of
business tasks. Following report depicts the plan for using that particular solution.
MAIN BODY
1. Plan for using Digital Marketing and associated organizational requirements
Every organisation wants to promote their product or services at international level. Apart
from that, there are several issues which arises while promoting offerings of the company as it
involves lots of cost as well as time for implementing any strategy on practical basis. Therefore,
for eliminating such aspects one of the best solution can be digital marketing (Ryan, 2016). As it
is considered to be most apt remedy for solving every issues which is associated with
promotional strategies. Planning for implementing digital marketing is using data-driven
approach for customized analytics followed by building awareness for using such techniques;
encouraging interactions on web based applications and other digital media platforms;
retargeting, nurturing and rate of conversion for persuading audience and at last increasing sales
from interested customers through effective personalised communications.
2. Standard operating procedure for Digital Marketing, features and its relevance
Following is the description for strategic procedures for Digital Marketing.
Plan- It focuses on those approaches that are data driven and effective planning
facilitates in identification of methods for reviewing effectiveness of all strategies. Also,
includes customisation of analytics, setting up KPI dashboards and deciding SMART
approaches. Conducted for creating framework of prioritising areas of improvements in
deploying this media, technology as well as data for increasing sales (Tiago and Veríssimo,
2014).
Reach- Awareness is built for using every marketing technique that will facilitate in
driving visit to company's site for promotion.
Act- Interactions are encouraged for websites and even social media accounts that will
help to lead in future.
Convert- Conversion of audiences is proceeded through retargeting audiences for all
promotional campaigns which are conducted online.
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Engage- It facilitates in increasing sales from present customers through improvement in
personalised communication with the use of email, web and social media marketing.
These procedures are considered to be relevant for successful implications of digital
marketing solution. Moreover, it enables company to select target audience and other key
performance indicators that can be used for attracting them. Hence, by taking into account
various strategies such as Search Engine Optimization, Social media Techniques and many
others business decision making of customers can be influenced to a great extent (Qian and et.al.,
2018). As a result, it leads to increase in sales of company through providing effective
promotions on digital media that has access to mass of audiences.
3. Implementation plan including key time frames for implementation of the solution and a
program for staff training
Activities /
weeks
1 2 3 4 5 6 7 8 9 10 11 12
Preparing brief
of issues in
marketing
Assessing and
determining
suitable methods
Collection of
various
information
Analysing
suitability of
appropriate
Digital Solution
Conducting a
meeting with
team
Drawing
conclusion
Giving
recommendations
related to
implementation
The following is a key time frame structure that determines steps which will be taken for
implementing digital solution in a company as well as related schedule. It is very important to
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assign intervals for all steps which are taken to acquire effective outcome in order to eliminate
problem which the firm is facing.
Staff will be trained by providing on site job training through taking several practical
sessions and seminars for enhancing their skills in Digital Marketing. The major goal will be to
teach every individual basic of using this solution for effective promotion of company's product
or services (How digitally mature is your business?, 2018). The benefits of onsite job training
can be easy access which is managed in their working schedule and makes employees updated
regarding current trends for digital solutions.
Implementation plan for training program of Workers is provided below:
Training Framework Plan
Need Assessment Selected team of current Employees
Delivery Mode Vestibule
Budget proportion Per person $ 70
Delivering style Discussions and Power points
Audience Employees of different departments
Goals and Learning Objectives  To make them understand about
importance of Digital Marketing
 To introduce different techniques in this
digital solution.
Time frame 4 hours for 3 days
Communication Direct Verbal Communication
Measurement Method Interactive quiz and practical test
4. Training presentation
Enclosed in PPT.
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CONCLUSION
It has been concluded that Digital marketing is considered to be the best solution for
rectifying every issues which company faces in promotional strategy. There are several benefits
which are associated with it such as time and cost effectiveness can be considered to be a major
benefit. It requires a particular framework for implementation which includes plan, reach, act,
convert and engage. Apart from that, a key time frame structure has been formulated for
implementing this solution.
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REFERENCES
Books and Journals:
Ryan, D., 2016. Understanding digital marketing: marketing strategies for engaging the digital
generation. Kogan Page Publishers
Tiago, M. T. P. M. B. and Veríssimo, J. M. C., 2014. Digital marketing and social media: Why
bother? Business Horizons. 57(6). Marketing Management. 50. pp.117-127.
Qian, Z.W. and et.al., 2018. Performance Evaluation of Digital Marketing in Health Care
Industry with the Application of Data Envelopment Analysis. Revista de cercetare și
intervenție socială. 60. pp.39-50.
Järvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing
performance measurement. Industrial Marketing Management. pp.117-127.
Online:
How digitally mature is your business? 2018. [online]. Available Through:
<https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-
development/10-reasons-for-digital-marketing-strategy/>
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