Marketing Dissertation: Benefits of Live Streaming Video Services

This dissertation explores the benefits of using live streaming video services in marketing. It discusses the advantages of live streaming, factors affecting consumer behavior, and the impact of live video streaming on consumer behavior. It also covers the benefits of live streaming services, such as wider audience reach, ease and convenience, and affordability. The document type is a dissertation, and the subject is marketing. The course code, course name, and college/university are not mentioned.