Marketing Dynamics of Accor Hotel Group Pullman Sydney
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This proposal discusses the marketing dynamics of Accor Hotel Group Pullman Sydney, including its organizational structure, services, and customer satisfaction. It also outlines the assessment plan for evaluating the hotel's professional competency and learning style of employees.
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Running head: ASSESSMENT 1 MODULE 2 Proposal on marketing dynamics of Accor Hotel Group Pullman Sydney Name of the student: Name of the university: Author note:
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1 ASSESSMENT MODULE Table of contents Description of Accor Hotel Group Pullman Sydney..................................................................2 Overview of assessment 2..........................................................................................................3 Usefulness of the plan in enhancement of employability in future............................................3 References..................................................................................................................................4
2 ASSESSMENT MODULE Description of Accor Hotel Group Pullman Sydney Founded in 1967, Accor Hotel Group is a multinational hospitality company, catering to the management and franchising of hotels and resorts. This is in terms of fulfilling the vacation needs of the clients and the customers. The industry operates in hospitality industry. As a matter of specification, the hotel has its outlets spread in 4300 locations. According to the annual report of 2017, the annual revenue is 1.93 Euros (Pullmansydneyhydepark.com.au, 2018). The operating income is 413 million Euros. The net income is 481 million Euros. Combined effort of 250,000 employees results in the production of quality goods and services, attracting large number of customers. Rooftop pool is a major attraction among the customers. Along with this, the hotel offers gyms, sauna, Jacuzzi, business centres, restaurants, lounges, meeting rooms and others. Five star rating of the hotel group is the evidence of satisfaction, which the customers have received from the services of the hotel. Innovative schemes, offers and discounts in online booking services is an innovative method for reaching to the specific tastes and preferences of the customers (Pullmansydneyhydepark.com.au, 2018). The organizational chart of the hotel group is functional. The managers are dependent on the staffs for the execution of the business activities. The subordinates follow the instructions of the superiors, which maintain the stability in the relationships. Recently, the group conducted PeopleOlogy, which was designed to assist the employees in gaining understanding about the work they do. Specifically, the program enhances the awareness of the employees about the customer approaches towards their performance. The major drive behind this program was the need for upgrading the customer service (Pullmansydneyhydepark.com.au, 2018). The staffs of the Hotel Group craved for
3 ASSESSMENT MODULE coming up with something innovative, which would help in the achievement of large scale customer satisfaction. For this, training sessions were conducted to make the employees understand the needs of the people. The hotel managers were against bookish knowledge for this purpose. Instead, various online workshops and training modules were organized for the employees. Flexible communication channels were adopted for helping the employees to establish stable connections with the clients. Today, more than 10000 employees have achievedsuccessincommunicatingwiththeassociatepartnersinNewZealand (Pullmansydneyhydepark.com.au, 2018). Overview of assessment 2 Inassessment2,attemptswouldbemadetoundertakeLaureateProfessional Competency Assessment Framework along with Gallup Report. Along with this, Kolb’s Learning Style would be considered for assessing the approach of the employees towards the business activities. Deeper insight would be provided in assessment 2, which would include macro and micro environmental analysis of the hotel Group. Here, organizational chart would be considered for examining the responsibilities of the staffs towards dealing with the external clients and customers. Usefulness of the plan in enhancement of employability in future My capability towards discovering the theoretical frameworks would enhance my thinking skills. This enhancement would broaden the scope and arena of my knowledge. Using the frameworks would help me in evaluating the appropriateness, feasibility and effectiveness of the plans. This would be in accordance with the identified goals and objectives.
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