This presentation discusses the marketing strategies of Airbnb and Spark NZ, including their use of social media, email marketing, and SEO.

E-Marketing Student Details

This assignment discusses the principles of e-marketing, strategies, nature and scope of marketing, challenges in conducting e-marketing operations, internet macro and microenvironment analysis, e-marketing mix strategies, relationship between e-marketing and brand loyalty, and lessons learned from investigating e-marketing. It also includes a case study on Airbnb's e-marketing strategies and marketing mix targeting the New Zealand and Australasian market.

Marketing Strategies of Airbnb and Spark NZ

This document provides an analysis of the marketing strategies and marketing mix used by Airbnb in the New Zealand and Australian market. It discusses their e-marketing strategy, social media usage, collaboration with partners, and the marketing mix elements of product, price, place, and promotion. The document also evaluates the effectiveness of Airbnb's marketing strategy and provides recommendations for improvement. 

Marketing

Analysis of marketing strategies and marketing mix for Airbnb: New Zealand and Australian market

This document provides an analysis of Airbnb’s eMarketing strategies and marketing-mix targeting the New Zealand and Australasian market. It discusses the marketing strategies and marketing mix used by Airbnb, evaluates its international marketing strategies, compares its e-marketing campaigns with Ikea, and provides recommendations. 

Analysis of Airbnb’s eMarketing strategies and marketing-mix targeting New Zealand and Australasian market

This presentation provides an analysis of Airbnb’s e-marketing strategies and marketing-mix, including their use of Craigslist integration, Google display network partnership, and social media marketing. It also evaluates the global marketing strategies of Airbnb and compares them to Ikea’s e-marketing campaigns. Recommendations for both companies are provided.

Analysis of Airbnb’s e-marketing strategies and marketing-mix

Presentation

Hartpury University and Hartpury College

Professional Development

Design and Creativity

E-commerce and marketing Abstract

This assignment discusses the principles, strategies, and challenges of E-Marketing for Spark NZ, a telecommunications company. It covers the historical background, nature and scope of E-Marketing, and opportunities and challenges faced by the company. The assignment also includes an analysis of the internet macro and micro environment, E-Marketing mix strategies, and the relationship between E-Marketing and brand loyalty. Lessons learned from the investigation are also discussed.

Political Science

E-Marketing: Principles, Strategies, and Challenges for Spark NZ

This presentation provides an overview of practical digital marketing, including examples such as social media marketing, search engine optimization, and email marketing. It discusses their effectiveness and ranks them accordingly. The presentation also explores the impact of digital marketing on the marketing mix of companies.

Marketing Strategies of Airbnb and Spark NZ

End of preview

Analysis of marketing strategies and marketing mix for Airbnb: New Zealand and Australian market

Analysis of Airbnb’s eMarketing strategies and marketing-mix targeting New Zealand and Australasian market

Analysis of Airbnb’s e-marketing strategies and marketing-mix

E-commerce and marketing Abstract

E-Marketing: Principles, Strategies, and Challenges for Spark NZ

Practical Digital Marketing Presentation

Marketing Strategies of Airbnb and Spark NZ

End of preview

Analysis of marketing strategies and marketing mix for Airbnb: New Zealand and Australian marketlg...

Analysis of Airbnb’s eMarketing strategies and marketing-mix targeting New Zealand and Australasian marketlg...

Analysis of Airbnb’s e-marketing strategies and marketing-mixlg...

E-commerce and marketing Abstractlg...

E-Marketing: Principles, Strategies, and Challenges for Spark NZlg...

Practical Digital Marketing Presentationlg...

Analysis of marketing strategies and marketing mix for Airbnb: New Zealand and Australian market

Analysis of Airbnb’s eMarketing strategies and marketing-mix targeting New Zealand and Australasian market

Analysis of Airbnb’s e-marketing strategies and marketing-mix

E-commerce and marketing Abstract

E-Marketing: Principles, Strategies, and Challenges for Spark NZ

Practical Digital Marketing Presentation