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Entrepreneurial Marketing Assignment (Doc)

   

Added on  2019-10-31

10 Pages2605 Words238 Views
Running Header: Marketing Entrepreneur Marketing Entrepreneur Authors ID:Authors Name:
Entrepreneurial Marketing Assignment (Doc)_1
Marketing EntrepreneurContentsCompany and product Description..............................................................................................................3Target market..............................................................................................................................................4Marketing strategies....................................................................................................................................5Positioning...............................................................................................................................................6Product....................................................................................................................................................6Price........................................................................................................................................................6Place........................................................................................................................................................7Promotion................................................................................................................................................7Conclusion...................................................................................................................................................7References...................................................................................................................................................8
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Marketing EntrepreneurCompany and product DescriptionAdvertising and promoting the products and the services has been considered as the doorsto the outside world. Marketing is the concept which aids the business entity in creatingawareness about the products and the services. And hence, marketing entrepreneur can beconsidered as the individual who is the lead authority or the owner of the entity which deals withthe operations and activities associated with marketing of a product. The below-executedanalysis has been made focused on the term marketing entrepreneur. The further study has beenexecuted on Qantas Airways which is a flag carrier of Australia. The business corporation hasbeen considered as one of the largest airlines services in the economy in terms of fleet size. Thecompany offers a quality of services for international flights and international destinations. Thebusiness entity was founded in Queensland outback in 1920 and since then showed a hike in thegrowth. The corporation is Australia’s one of the largest domestic and international airlinesservices. Originally the company is registered as Queensland and Northern Territory AerialServices Limited (QANTAS). The business enterprise has been regarded as one of the strongestbrand names in Australia and is also one of the leading long distance airlines (Qantas 2017). Theentity has built and maintained a reputation for providing excellent services in terms of safetyand security, reliability, a technology used maintenance and services offered to the customers.The business entity offers transportation services to the customers through airlines. Furthersegmentation has been done for the products and services offered by the company. The Qantasgroup majorly offers transportation services to the customers by making use of twocomplementary airlines brands that are Qantas and Jet-star. The business entity also operatessubsidiary businesses which include other airlines and businesses in specialist markets such as QCatering. Moreover, the business corporation also operates in regional, domestic andinternational services. The Qantas Group has a broad portfolio of secondary businesses whichhas been operating from Qantas Freight Enterprises to Qantas Frequent Flyer. As the businessorganization operates in airlines the main products or the services which are offered by the entityare the transportation services and carriage services for the national and the internationaltravelers. Moreover, the firm also offers a wide range of additional services to the service users,such as transportation services with their largest fleets, comfortable rides to the desireddesignations (Qantas 2017). The entity staves to offer the customers with a sense of safety and
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