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Marketing and Entrepreneurship Assignment

   

Added on  2020-04-07

4 Pages553 Words45 Views
Running head: MARKETING & ENTREPRENEURSHIPMarketing & Entrepreneurship: OptusName of the StudentName of the UniversityAuthor’s note
Marketing and Entrepreneurship Assignment_1
1MARKETING & ENTREPRENEURSHIPCompany background Optus is regarded as the second largest telecommunication company of Australia whichhas its head quarters in Sydney. Optus is owned entirely by Singtel Group, which is regarded asAsia’s leading Communications Company and Optus is an important contributor to the revenueof the company. Optus is a popular brand in Australia and its reach is almost everywhere. Inorder to offer services to the customers the company owns network infrastructure, along withthat wholesale services of theNational Broadband Networkas well asTelstra is also used byOptus to deliver services(Wright and Snook 2016). Optus does not only provide communication network to the end customers there are othercompanies like ExetelandAmaysim to which Optus serves as a wholesaler. Optus is the largestsatellite wholesaler in Australia it provides satellite services and is involved in manufacturing 4Gmobiles as well. Along with telecommunication a subsidiary of the company is “yes” brandwhich provides broadband and wireless internet services as well(optus.com.au 2017). The company positions itself as an entity that encourages and promotes investment andinnovation, with the wide array of products and services and collaboration with a plethora ofcollaborations it proves that it supports and promotes sustainability and betterment of the societyProduct and services of Optus:Telecommunication: Owned by communication giant SingTel the telecommunication is theprimary service that Optus offers the Australian community. It offers lucrative deals and offersfor the customers on a regular basis.
Marketing and Entrepreneurship Assignment_2

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