Marketing Entrepreneurship | Care Australia Report
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Added on 2020-02-24
Marketing Entrepreneurship | Care Australia Report
Added on 2020-02-24
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Running head: MARKETING ENTREPRENEURSHIP Marketing EntrepreneurshipName of the StudentName of the UniversityAuthor note
1MARKETING ENTREPRENEURSHIP Activity 1 Care Australia is one of the biggest and well-known NGOs in Australia that fights forpoverty and offers aids to the poor. It offers education, shelter, food and income sources tounderprivileged families. It is an internationally expanding NGO and exits in 94 countries. Forthis purpose the NGO raise funds from the people from various countries and runs campaigns onit. They also have corporate partners and ambassadors that support their programs financially andeffectively. Thus, the funds they offer to the poor are the service they exchange. Theorganization also carries out effective media campaign through its own team of media. Themedia teams interviews and brings information about poor families to them. The interviews andfacts collected are released in their press releases. They also carry out marketing through theironline website where the people can also donate funds for various campaigns. They do ot seekfor profit so much as they invest most of their raised funds on their campaigns. Thus, the amountof profit that they seek for their organization is very less. They are one of the high quality serviceproviding organization (CARE 2017).Activity 2Nestle is a brand known for producing chocolate and shakes for the young generation. Inits recent news report in 2017, the company introduced new flavors of its Green Frog. The newflavors are lime, raspberry, orange and pineapple that are loved by the people. It is one of thefavorite thing loved by many fans and can be enjoyed by the whole family (Nestle 2017). On theother hand, Peters is an ice-cream selling company, which produces nutritious ice-cream for thecustomers. the brand has come up with new ice-cream flavors for its customers such as Vanillawith fresh Australian cream and other which are known as the Connoisseur Gourmet. Both the
2MARKETING ENTREPRENEURSHIP company produces products that are loved by people of every age group. Thus, the productsproduce are for mass market where it is offered to customers from all age group. This is becauseeverybody throughout their life loves ice cream and chocolates. This policy of the company willhelp them become successful because they are producing the goods that are most demanded inthis modern world (Connoisseur 2017). Moreover, it is aiming a large section of customers thusthe company can attract all kinds of customers for their products. Activity 3 To estimate the distribution of income in the northern territory of Australia a companycan adopt various steps. This is because knowing income distribution of a region will help themestimate the type of products they will manufacture in that region and the price at which theywill offer those projects. Thus, it becomes necessary for the company to analyze the distributionof income. First approach the company can take to analyze the income of the region is byconducting household surveys by means of questionnaire. The companies can also analyze bylooking at the way of living of the people in that region which is a good indicator of income.Finally, it can also survey the nearby shops in the regions and collect information about theaverage amount of money spent by them. This will help them know the standard of living of thepeople in the northern territory of Australia. They can also carry out secondary research byanalyzing the data available online about the household income according to demography. Theways mentioned-above will give them the chance to know the income distribution of a place an daccordingly carry out their pricing strategy. However, the processes used for the purpose arelengthy and requires a systematic movement (Atkinson and Bourguignon 2014).
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