(PDF) The Marketing Environment : Assignment
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Added on 2021-02-19
(PDF) The Marketing Environment : Assignment
Added on 2021-02-19
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Environmental Scanning : Micro & MacroEnvironment
Table of ContentsINTRODUCTION ..........................................................................................................................1MAIN BODY ..................................................................................................................................1Micro environmental analysis................................................................................................1Macro environmental analysis................................................................................................2CONCLUSION................................................................................................................................5REFRENCES...................................................................................................................................7
INTRODUCTION Environmental scanning is defining as a procedure adopted by a company in order togather information and data about the events and environment (Ashill and Jobber, 2014). Hereenvironment can be internal as well as external which can also have termed as micro and macro.This will help in identifying and deciding future of a firm at their potential marketplace. Thisreport is covered information about a product i.e. accident alert alarm which send message orinformation to local emergency rescue offices. Topics included in this report are macro andmicro analysis of the respective device. MAIN BODY Micro environmental analysisSWOT AnalysisSTRENGTHWEAKNESSESAccident alert system effectively aimsto offer effective as well as costefficient way to lower down theAccident alert system with theadvancement of Technology canbecome expensive that may possibly1Illustration 1: Working Of The Proposed Accidental Alert System
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