logo

Marketing Environment | Document

   

Added on  2019-09-30

9 Pages1445 Words320 Views
MARKETINGENVIRONMENT[Document subtitle]NameSubmitted toDate[DATE][COMPANY NAME][Company address]

Table of ContentsIntroduction......................................................................................................................................2Company Details.........................................................................................................................2Analysing the marketing environment.............................................................................................2Internal Environment Using 5Ms................................................................................................2Micro Environment using Porter’s Five Forces...........................................................................3Macro Environment using PEST Analysis..................................................................................4Sales Plan for Next Five Years....................................................................................................5Report..............................................................................................................................................6Impact of macro factors on the organization...............................................................................6Impact of the macro factors on organization’s customer.............................................................7References........................................................................................................................................8

Customer/Shareholder valueMachineryManpower (people)MarketsMaterialsMoneyIntroductionCompany DetailsAl Muntazah is the biggest supermarket chain in the Kingdom of Bahrain. The Almeer Group, founded in 1952 by Jalal Almeer, found the Al Muntazah Markets which is one of Almeer Group’s subsidiary. The supermarket deals with the highest standards of safety, health and hygiene. In order to ensure healthy society, the super market follows the lines of Islamic principles and does not sell alcohol, cigarettes, pork etc ("Middle East's Leading Business & Financial News | Zawya", 2016). Some of its outlets are open for whole day (Rifa’a, Hoora and Muharraq) on the basis of the demands of the people and location. It has various branches in Muharraq, Manama,Galali,Kazino,Arad, Rifa'a,Hoora, Sitra, Hamad TownandIsa Town.Analysing the marketing environmentInternal Environment Using 5MsThe Al Muntazah provides great products and services to their customers and offers suitable environment to their employees (Kuratko et al., 2014).Manpower: A dedicated staff is present at the support offices, distribution centres and stores for catering the wants and needs of their customers. The company provides a plethora of career options to their employees and provides apprenticeship and training for making them perfect at servicing the customers. Machinery: The supermarket has great infrastructure with large and spacious stores making it the USP of the company.

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Competitive Strategy
|10
|1741
|270

Analyzing Market Environment Assignment
|7
|2058
|45

Strategic Marketing Analysis of Tesco
|13
|862
|127

Competitive Strategy: Porter's Five Forces, RBV Model, and SWOT Analysis
|8
|1719
|184

Walmart's Porter's Five Force Analysis
|5
|1097
|52

Business and Strategy of Walmart
|7
|1485
|226