Marketing Mix of Cadbury and Nestle

Marketing essential

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
TASK1.......................................................................................................................................3
P1 the market utility and their roles and responsibilities.......................................................3
P2 Roles and responsibilities of marketing in organisational culture....................................4
TASK2.......................................................................................................................................6
P3 Marketing mix...................................................................................................................6
TASK3.......................................................................................................................................9
P4 marketing plan..................................................................................................................9
CONCLUSION........................................................................................................................10
REFRENCES...........................................................................................................................11

INTRODUCTION
Marketing can be defined as a function within the organisation which directly related to
promotion of goods and services of the firm for selling them within the market. It also includes
building a relationship between customer and organisations product so that form can easily sell
its product to the customer for satisfaction of their needs by the use of different promotional
tools (Blythe and Martin, 2019). In the current report the chosen organisation is Cadbury.
Cadbury is a British multinational sweet meat selling organisation. It is established 1824 in
England UK. Main products of the organisation are dairy milk, cream egg and many more
which helped organisation in serving more than 50 Nations. In this current report there is
discussion about the marketing function of the Cadbury where discussion related to marketing
sector and relation of it with other function of the company will be mentioned. There is also
used to describe the marketing mix of Cadbury with its main competitors so that it easily
implement strategy within the market using the tools of marketing. In the end of this report,
there is discussion on a proper marketing plan which can be executed by Cadbury to improve its
performance level within the market (Perreault, 2018).
MAIN BODY
TASK1
P1 the market utility and their roles and responsibilities
Marketing function directly related to various other functions in the organisation which
increase the roles and responsibilities of marketing function towards the firm because it helps in
building the relationship between customer and organisation product so that form can achieve its
goals and objectives in an appropriate way with a positive mind-set. This also help organisation
in achieving a competitive advantage over its rivals. In relation to Cadbury the different roles
and responsibilities of marketing function when the former discussed underneath.
Performing market research: The prime responsibility of every marketing function
within the organisation is to conduct a proper marketing research so that form can identify the
trends within the market which can be used to achieve the goals and objective of farm by
combining these trends to the firm marketing strategy. This also allows the organisation to
achieve its business objectives by combining the trends with the current strategy and
formulation of effective marketing plan (Lanier and Lanier, 2017).
Managing brand: For increasing the sales and profitability of the organisation in the
future period it is essential for the form to maintain the brand image within the market. In
reference to Cadbury, where the products like Cadbury silk and other in an effective way to
attract the customer and promoting brand image and order to satisfy the needs and requirement
of customer.

Maintain internal communication: Also related to maintenance of communication
within the firm because it directly relate the other functions and combine their efforts in a
particular direction by identification of market trends and attractive the customer toward the
firm. This helped me management in formulation of chain which is communicated with each
and every department (Larson and Draper, 2018). In relation to Cadbury, marketing function
healthy organisation in maintaining the relationship by effective communication between
different channels and using the communication in the direction of goals and objective for the
firm.\
Responsibilities of marketing function in Cadbury
Satisfying the requirements of customer: The major responsibility of marketing
function within Cadbury is to satisfy needs and requirements of customers which related to
information about the product and services offered by firm to customers. This is done through
the help of promotional activities done by the organisation to inform about production services
the customers for their need satisfaction.
Identification of market competition: It is important for the organisation to identify the
market competition as well as strategies adopted by various competitors so that form the
informed its own strategy for attracting customers. In relation to Cadbury this responsibility
fulfilled by marketing department where it identify the trends in the market as well as strategies
adopted by its prime competitors (Steven, 2016).
Maintaining innovation: Innovation is also required within the organisation which
health organisation in achieving its goals and objectives. In context of Cadbury, this
responsibility is also fulfilled by marketing department where it identify the tools and
technologies which are used by trends as well as trending within the market for satisfy the needs
and requirements of customers and provide information to research and development
department about these innovative ideas (Rudden, 2016).
Arrangements of funds: Marketing functions also help organization in managing funds
bemuse it helps in building brand image of organization. This help organisation in attracting
investment because good brand image always help in attract a large number of investor within
the market.
From the above mentioned information it can be evaluated that marketing function
within the organisation play different roles and responsibilities which are important for
organisation like Cadbury to achieve its business objectives. This also help organisation in
achieving a better productivity level within the firm as well as managing the quality.
P2 Roles and responsibilities of marketing in organisational culture
Marketing is important part of the organisation which has various kinds of functions
which has to be performed by the manager within the marketing by establishing a proper