Marketing Plan for ALDI : Report
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Added on 2020-07-22
Marketing Plan for ALDI : Report
Added on 2020-07-22
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MARKETING ESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Roles and responsibilities of marketing function..................................................................1M1. Duties of marketing with respect to marketing environment..............................................3P2. Relation of roles and responsibilities with wider context of organisation............................3M2. Significance of inter-relationship between marketing and other functional unit................5D1. Critically evaluate the key element of marketing function .................................................5TASK 2............................................................................................................................................6P3. Comparison of marketing mix applied by different companies............................................6M3. Evaluate different tactics chosen by ALDI to achieve business objective..........................9TASK 3............................................................................................................................................9P4. Marketing plan for ALDI......................................................................................................9M4. Produce detailed marketing plan for ALDI ......................................................................12D2. Design marketing plan with the use of 7Ps .......................................................................12CONCLUSION..............................................................................................................................12.......................................................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONMarketing is the process by which an organisation create value for clients and makebetter relationship with them in order to achieve long term goals and objectives. Marketing is oneof the best tool which is apply by the each and every enterprise with motive to develop strongposition in marketplace (Marketing Functions, 2017). Thus, it is a management process whichsupport the business entity for identifying, anticipating and satisfying basic needs andrequirements of customers. Marketing is more essential and beneficial techniques for consumersas well as organisations in different terms like maximise living standard, employmentopportunities, economic stability, develops utility and satisfaction of individual wants(Asaduzzaman, Hossain and Rahman, 2014). In case of organisation, marketing help in gatheringimportant information, increasing sales, channel and source of innovative plan and decision-making. Thus, marketing is necessary and significant tool for each and everyone. In thisassignment chosen organisation is ALDI, it is a common brand of two discount supermarketchain. They provide different products such as food and beverage and many households goods tothe customers at reasonable price. Roles of marketing functions and inter-link with functionalunit of organisation are determined this report. Marketing plan and 7P's of marketing mix whichis also determined in this study. TASK 1P1. Roles and responsibilities of marketing functionMarketing is main and important function which is follow by all enterprise with purposeto maximise their strong position in market. It is beneficial tool for the business organisation toinnovate and introduce their new services and products to the customers by applying differentkind of promotional mix such as advertisement, public relation, sales promotion, publicity and soon. Thus, in the organisation, marketing play vital role for the success and growth of thecompany. ALDI is a supermarket chain across the world and in this they highly needed to applydifferent kind of marketing function in their business operations and functions (Black, 2013).Therefore, they use various function of marketing which are determined as below: Market information: Information related to the marketing is one of the main andforemost function. In this role of the marketing manager is to analysis basic information related1
to the market and customers. So that they are understood regarding customer and market needsthey can easily fulfil their demands and wants. Market planning: It is another important part of the marketing function which isessential for the business organisation in order to plan an effective strategy and policy forachievement of long term targets. In this manager of the ALDI plan and design a better plan ofaction that support them to accomplish their predetermined objectives. Product designing and development: ALDI deals in different kind of food and beverageproducts and in their they highly required to design their products. This function benefited thebusiness to attract large number of audience and maximise their sales and revenues. Pricing: Price of the product is totally based on market demands and wants. In thiscompany set appropriate price for their products (Chamorro-Mera, Miranda and Rubio, 2014).Thus, this function of marketing help the company to maintain their long-lasting and strongposition at marketplace. ALDI use different kind of pricing strategy for their products such ascompetitive, Psychological and loss leader pricing. All these are highly essential for the companyto gain competitive advantages in limited time duration. Product or service management: Product and service both are the main and critical partof the business success and development. In this role of the manager is to mange all activitiesand function of the company in systematic manner. This function assist the organisation to attractlarge number of clients by providing better quality in their food and beverage. Distributions: ALDI is a biggest supermarket chain across the world. Company has theirdifferent stores in various countries. Thus, it is shown as it business has better position inmarketplace. Further, they try to expand their business operation at international level so in thisthey try to innovate their products and services which help them to maximise their turnover. Financing: Finance and money is more essential function of the marketing which playvital role in the organisation for doing all activities and functions in systematic manner. Thisfunction is important for the ALDI to arrange proper amount of the money by following differentresources such as long and short term loan of bank and many other (Getnet, Kedir and Yousuf,2014). Selling: It is another important function in this business entity sell their products to theend user. In order to attract maximum number of the in their organisation company try to providequality products and services to the customers. 2
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