Marketing Essentials: A Comparative Analysis of Marketing Mix Strategies and a Basic Marketing Plan for Burberry

Marketing
Essential

Table of Content
 Introduction
 P3Compare the ways in which different organisations apply the
marketing mix
 P4.Basic marketing plan for Burberry
 Conclusion
 References

Introduction
The marketing is the continuous process of management which is
concerned with identification, anticipations of customer's needs and
wants and providing them with maximum satisfaction. The essential
elements of marketing are needs, desires, product, utility, exchange
and transaction. This is important tool in the modern business
environment as it helps to understand the market, analysis demands
of consumers, building harmonious relations and provide quality
services and goods to customers.

P3 Compare the ways in which different
organisations apply the marketing mix
The term marketing mix given by Neil Bordon which is concerned with
formulation of strategies for the products and services to be offered
to the consumers. This helps marketing managers for taking
decisions related to introduction of new products, process and
services or making alterations in theses existing products or
processes. The components of 7 P's or marketing mix are product,
place, people, process, physical evidence, price and promotion