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ESSENTIAL TABLE OF CONTENTS INTRODUCTION ON THE MARKETING FUNCTIONS

   

Added on  2020-06-06

12 Pages3988 Words422 Views
MARKETINGESSENTIAL

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3LO 1 ................................................................................................................................................3P1 Description on the various roles and responsibilities of marketing functions........................3P2 define the various roles and responsibilities in order to have organizational wider context..5TASK 2 ...........................................................................................................................................5P3 Description on the various ways of marketing mix in relation to achieve the businessobjectives. ....................................................................................................................................5LO 3 ................................................................................................................................................7P4 Description on the basic marketing plan on the performance of the business objectives.......7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONThe marketing essential is very important in order to perform the business activities in theeffective and efficient manner. With the help of the activities of the marketing the firm canperform its business activities in the smooth manner (Bharambe and Dharmadhikari, 2016). Thiskind of activities is very helpful in order to maintain the brand image of the firm. The marketingand selling are two differed term but in this marketing, is very crucial process in order tomaintain the momentum of customers. With the help of this kind of activities the firm is able togrow their activities in the large manner. The present report is focusing on the various kind ofactivities such are as coconut bliss, Being the marketing manager it essential is crucial conceptwhich is helpful in order to frame effective strategies and policies so that all activities can beconducted effectively. It is essential to frame the effective marketing plan and strategy so thatproper conclusion can be made. With the help of this kind of the activities the company need toexpand the business activities in the effective manner. This kind of activities are very helpful inrelation to stiff competition in market (Campanella, Mustilli and D’Angelo, 2016). The mainobject of this firm is to have smooth functioning so that they can achieve the market share. Bydelivering good services the enterprise is able to provide better services. LO 1 P1 Description on the various roles and responsibilities of marketing functions.Coconut bliss is the world largest company in relation to maintain the whole working sothat they can able to perform the various kind od services to have better and effective services.Being the manager, it is essential to expand the activities of business so that brand image of firmcan be maintained. In order to recruit the new officers, the company need to take variouseffective steps. With the help of this marketing plan need to be considered effectively. Themarketing function of the organization plays the effective roles in the following manner are as-Collecting and analysing marketing information- This kind of the activities is need to beperformed so that marker research can be undertaken so that target customer can be identified.The all information is need to be collected so that firm can achieve the profitability andproductivity of business enterprise (Park and Kim, 2016.). This kind of activities are very helpfulin relation to make the decision so that effective decision can be taken product, price, quality andthe size. The market research is need to be conducted so that demand of the product can be

enhanced. In order to make the improvements the various kind of the advertisement can attractthe large number of customers. The marketing and selling are two differed term but in thismarketing, is very crucial process in order to maintain the momentum of customers. With thehelp of this kind of activities the firm is able to grow their activities in the large manner.Marketing planning, product designing and development- the marketing planning is veryessential in order to make the activities of the firm in effective manner. In relation to achieve thetarget it is required to change the product and services. The various kind of the promotionalstrategies is need to be taken so that market share can be increased. The product designing needto be developed so that large number of customers can be attracted. To have increment in themarket share the customers is need to deliver the good services. This function of marketing playsthe effective role in order to attend the objectives. Standardized and grading- the standardization and grading is the effective steps in relation toachieve the objectivity (Bharambe and Dharmadhikari, 2016). The size, weight, colour, rawmaterial need to be change effectively. This kind of the activities is very helpful in order tomaintain firm profitability and productivity. This function plays effective role in order to haveincrement in the business activities. The product need to be standardised so that the customer canget attract with the product and this kind of the feature can attract the large number of thecustomer. With the help of effective understanding of the need of the customers the customerwill able to enhance the brand image in the market. This kind of activity is very essential toattract the large number of the customers. Pricing and selling- with the help of the effective pricing policies the various kind of thestrategies is need to be taken so that firm is able to develop the various kind of the activities. Thequality of the product is need to be considered. Selling and pricing are interdependent on eachother. Pricing and selling is the effective strategy in order to attract the large number of thecustomers. With the help of effective pricing firm is able to gather the large amount ofprofitability. This kind of factor will help in order to enhance the brand image of the firm. Packaging, labelling and branding- with the help of the effective handling of all the work it isvery essential in order to manage the whole working of the business enterprise. With the help ofthe effective packaging, labelling and brand can develop the overall function of the businessenvironment (Krstic, Radivojevic and Stanisic, 2016). In order to make the innovation in theproduct it is essential to frame the effective strategies so that firm can achieve the higher

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