Basic Marketing Plan for an Enterprise

Added on -2020-06-06

Marketing Essential INTRODUCTION 1 TASK 11 P1 Roles and responsibilities of marketing function related to the wider organisational context 1 P2 Roles and responsibilities of marketing relate to the organisational context 4 TASK 27 P3 Comparison of two organisation which apply marketing mix for achieving business objectives 7 TASK 311 P4 Produce and evaluate basic marketing plan for an enterprise11 CONCLUSION 12 REFERENCES 13 INTRODUCTION Marketing is an essential method and tool in the modern business operation. TASK 1 1 P
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Marketing Essential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing function related to the wider organisational context.....................................................................................................................................................1P2 Roles and responsibilities of marketing relate to the organisational context.........................4TASK 2............................................................................................................................................7P3 Comparison of two organisation which apply marketing mix for achieving businessobjectives.....................................................................................................................................7TASK 3..........................................................................................................................................11P4 Produce and evaluate basic marketing plan for an enterprise..............................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing is an essential method and tool in the modern business operation. This includeunderstanding market location, requirement of customers, making gainful relation, drivemarketing strategy and give best quality among different users. The business entity have evaluatethe importance of consumer relationship and they have endeavour for receiving the innovationconcept towards various marketing policies and strategies. The awareness regarding marketingessential is very high in the present market scenario in all over the world. The report is based onIKEA is the multinational group which provide furniture, kitchen appliances and homeaccessories. It is the largest furniture retailing company. There are large number of employeesaround 194,000 who work for achieving desired goals and objectives of an organisation. Theproject mainly focus on the marketing essential in the business organisation which are related tothe modern era of globalisation (Babin and Zikmund, 2015). This represent the roles ofmarketing which includes marketing functions and their interrelations within the other functionalof business enterprise. It will analyse the ways of application related to marketing mix in thefirm for accomplishing organisational targets and objectives. TASK 1P1 Roles and responsibilities of marketing function related to the wider organisational contextMarketing function define as the roles of business entity that assist in identifying andanalysing the desired products of market and this will help in promoting various goods andservices. There are such functions which are very common within an organisation and it willincludes market research, procedure of development, sales, advertisement, finance, consumerservices etc. along with this, marketing functions consist with different responsibilities of theventure and these functions are liable for their success and growth for expanding their businessoperation and activities in proper manner (Bean and Hussey, 2012). There are different roles andresponsibilities of marketing functions of IKEA that are discussed as follows:Marketing information management- For manufacturing such type of products andservices, so it is essential for an organisation is to conduct effective marketinginformation management which assist in analysing and discover the actual demand andneeds of customers. Along with this, IKEA required to identify and recognise different1
marketing strategy of their tough rivals and also analyse the innovative goods andservices that offer to their buyers.Make and manage organisational brand- In this determination, brand value andreputation of a enterprise in the large market are should be managed and maintained inproper manner. It is the role and duty of administration is to create and refer their image,targets, values, vision, mission and goals that need to be achieved in minimum timeperiod (Beck and Reichert, 2012). They need to examine and analyse what companyneeds to be done and which type of strategies can be beneficial for appropriate marketingfunctions and it will assist social people in effective manner. Along with this, firm canmake and create market awareness among large number of customers. This will help indeveloping relationship with community people so that image of specific brand can buildfor long period of time. Concentrate on customers demand- For developing effective marketing strategies, itshould be required for analysing and examining buyers needs or demand so firm canserve specific goods and services for fulfilling all major requirement of desiredconsumers in better manner. This will includes that process which assist in creatingsurvey and gathering required information regarding customers support and on the otherhand, sales team can developing the accurate marketing strategies for the futurerequirement. Monitor competition- The moral duty or responsibility of marketing department is toanalyse and evaluate actual position of specific firm at the large market place. It isessential for finding the better place and position for IKEA firm among various rivals.Thus, marketers always concentrate on watching the tough competitors and also measuretheir mistakes by which they can easily overcome with their weaknesses in propermanner (Biggemann, 2012). Bring innovation- This is another important role which has been performed by marketingdivision so in this, they mainly focus on carry out innovative ideas or thoughts fordeveloping product related knowledge among more customers regarding specific goodsand services in better manner. IKEA firm consider this for new publicity, customersrelationship, associate program and retain them towards specific firm. 2

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