MARKETING ESSENTIAL

MARKETING ESSENTIAL
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Table of Contents
Introduction:....................................................................................................................................3
Task 1:.............................................................................................................................................3
LO 1 Explanation on the roles of marketing how it interrelates with the other functional units of
the organization...............................................................................................................................3
P1: Assessment of roles and responsibilities of marketing functions:............................................3
P2: Evaluation of relation of roles and responsibilities of marketing with organization:...............4
M1: Assessment of roles and responsibilities of marketing in relation to Heinz:...........................4
M2: Evaluation of significance of interrelationship between marketing and other functional units
of Heinz:..........................................................................................................................................4
D1: Assessment of key elements of marketing functions and their relation with functional units
of Heinz:..........................................................................................................................................5
Task 2:.............................................................................................................................................6
LO 2: Comparing the ways in which the organization uses the elements of marketing mix for
achieving the overall business objectives:.......................................................................................6
P3: Comparing the ways in which Heinz and Nestle apply the marketing mix to their marketing
plans for achieving the business objectives.....................................................................................6
M3: Evaluation on the different tactics used by Nestle and Heinz for demonstrating how business
objectives are achieved:...................................................................................................................8
Task 3...............................................................................................................................................9
LO 3: Developing and evaluating a basic marketing plan:..............................................................9
P4: Evolution of marketing plan for Heinz:....................................................................................9
M4: Assessment of detailed marketing plan for Heinz:................................................................10
D2: Evaluation of strategic marketing plan:..................................................................................11
Conclusion:....................................................................................................................................11
References:....................................................................................................................................12
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Introduction:
The importance of marketing is enhancing considering the changing requirement of customers
moreover, the inaccurate balance between demand and supply. Organizations need to show high
credibility in order to grow and prosper in the marketplace in the context of marketing and
advertising of products or goods. The following study would highlight the marketing
performance of Heinz along with the interrelationship between its elements and the impact of
seven marketing P’s. Moreover, the study would also encompass the productive relationship
between organizational goals and that of marketing objectives or targets. Thus, the efficiency of
conducting a survey and implementing several strategies would also be highlighted.
Task 1:
LO 1 Explanation on the roles of marketing how it interrelates with the other functional
units of the organization
P1: Assessment of roles and responsibilities of marketing functions:
Market functions are focused towards enhancing the reaching power of the organization along
with standard earnings and greater retention of customers (Ferrell and Hartline, 2012). Following
are the major role behind the incorporation of marketing functions:
 To create cost-effective market plan
 To bring improvement in the products throughout the development phase
 To utilize all the given platforms for advertising and promotions purpose
 To improve the relationship with common customers and that of suppliers
 To address customer queries in a more satisfying manner
 To perform effective research and come out with productive findings
 To perfectly mix marketing elements like product, price, promotion, etc
 To overcome competitors in terms of reaching customers and identifying market trends
 To incorporate flexibility in the planning department to perform as per the changing
nature of marketplace
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