Marketing Essential : Amazon
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Added on 2021-02-20
Marketing Essential : Amazon
Added on 2021-02-20
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Marketing Essential
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Key roles and responsibilities of marketing function.......................................................1P2. Interrelationship of marketing unit with different department of organisations..............3TASK 2............................................................................................................................................5P3. Examination the difference between marketing mix of two organisations......................5TASK 3............................................................................................................................................8P4. Marketing plan of Amazon .............................................................................................8CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing is the sum total of different kind of activities which always concentrates on thesupplying goods and services in order to fulfil the consumer's needs and requirement. The mainpurpose of this aspect is to promote product as well as affected other customers by usingeffective pricing strategy in an appropriate manner. This present report is based on Amazonwhich is an American multinational technological company and deals with the e-commerce,cloud computing, artificial intelligence and digital streaming. It was formed in 5 July 1994 byJeff Bezos and it is headquartered in Washington U.S. along with this discussion will be made onroles and responsibilities of marketing functions within the company. Interrelation betweenfunctional department and marketing department within the context of company. At lastdifference between two marketing mix organisation and marketing plan of Amazon will getcovered effectively (Baker and Magnini, 2016).TASK 1P1. Key roles and responsibilities of marketing function.As marketing is the effective and attractive activity for each and every organisation inwhich firms focuses to sell their items and goods at higher level and promote them properly. Onthe basis of this they are able to fulfil the consumer's demand and desires effectively. Inreference to the Amazon they are having aim to influence their customer's by giving thempurchasing facility in order to following few steps, which are given below: Firstly this selected organisation fulfil their consumer's requirement in a proper manner. After that they are able to identifies the targeted customer's within the market by selectingtheir effective goods and services.Once they fixed their market target than they are able to make another step that ismarketing strategy in order promote and support their products properly. At last, this company executes or keep innovative ideas on their plan to grab goals andobjectives effectively. Therefore, marketing plays very important role within the working place in theorganisations by which they can differentiate their product in different marketing styles by usingsome aids, online websites, social sites and so on. That's why marketing can be considered as theseveral combination of few practices which is used by organisation in order to fulfil the1
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