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Marketing Essential - Assignment (pdf)

Added on - 22 Nov 2020

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MarketingEssential
Table of ContentsINTRODUCTION...........................................................................................................................1LO2 Comparison between Coca cola and red-bull by marketing mix to achieve goals andobjectives.....................................................................................................................................1P4 evaluate the basic marketing plans.......................................................................................3Marketing plans of Coca-Cola...................................................................................................3CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing is a process to promote their products and services through modern technologyfor increased productivity and profitability in marketplace. It is the best part of an organization toenhance their products in marketplace to achieve their goals and targets. There are different typesof techniques that are useful for promotions and advertisement such as online marketing.Most organizations use different platforms to share the details of product in global marketsuch as e-commerce sites etc. It is very easy process to send the important information forcustomer. There are many numbers of visitors is increases. This report will compare themarketing strategies and planning of Coca-Cola and Red bull. In this report, it will identify thenegative and positive impact through Marketing.LO2Comparison between Coca cola and red-bull by marketing mix to achieve goals andobjectivesThe marketing mix is an important part of an organization to promote their brands andproducts using different plans such as price, promotions, place, and product. There is varioustype of marketing mix used by Coca-Cola discussed below:Product- Coca-Cola is a leading brand to provide an effective service in market as perthe requirements of customer. They are try to change the product taste and giving manyoptions. This organization is focused on increasing its brand value and market share sothat it increases their profitability and productivity in marketplace. Coca-Cola providesvariety of products in marketplace (Nekhavhambe, 2017).Price- The Price of product is important because most customers are attracted throughtheir price. They identify the best price in marketplace. In this way, customer affordedthe product because of reasonable price. This organization is provided many scheme timeto time. 'Price should be matters a lot because most of the organization is attractedbecause of their rate. There are many products already available in different website. Thisorganization is managed the prices and gives offers for customer.Place- Coca-Cola is available in many stores and can be easily available at any place. Itis very common for people to choose it as favourable drink. It provides the customerservices on 24 hours . There are various store that would be available the drink for public.Promotions- It is very growing company to provide the best drink in marketplacedifferent channels are promoting a product. , it can be expanding their product through1
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