marketing essential

I will attache assignment brief and power point form for activity 1.\nI will send also on email . \n

MARKETING
ESSENTIALS

Marketing concept
 Concept of marketing is a belief that companies must determine the needs and wants of
customers on first and first in order. On the basis of those needs companies can take
their decision and they will decide that which product will going to produce which
satisfy customer needs, in comparison with other competitors.
 There are some functions of marketing which are market research, finance, setting
prices, distribution, product management, promotional channels, matching product to
customers.

Role and responsibilities of
marketing functions in mark and
spencers. Distribution
 Deciding the perfect ways to find customers who want our companies
products. Having an idea about the product is a good thing but if
these products were not able to reach to the customers then
company will not going to earn anything. So mark and spencers have
to focus on distribution process where they have to set up shops in
different areas to target the customers who are interested in our
products. One thing mark and spencers have to follow that is they
have to take their products and services to the customers because
they can't setup their shop in every area so delivery or distribution is
important for earning.

Interrelationship of marketing and other
functional departments
 Marketing and HR
Benefit from the cooperation of both marketing and HR when they will work together. These
benefits convert into benefits for consumers, employees and potential employees.
Cooperation with the HR can spread brand messaging through the whole company with
the help on internal communication.
 Marketing and production
Marketing and production both are important for mark and spencer. When we work in a
group there is a need of management. Marketing and production work together for a new
product. What actually people wants it will be find by marketing and production shows
the way to marketing that what they will need to produce the product and by adding new
features it will change price and time of production. By working together on a product
that both the market wants, and they can produce it efficiently. Making right products by
working together at the correct price, without over selling the capacity of production.

REFERENCES
 Haider, A.A. and et.al., 2019. Marketing Management.
 Chernev, A., 2018. Strategic marketing management. Cerebellum Press.
 Andaleeb, S.S. and Hasan, K. eds., 2016. Strategic marketing management in Asia:
case studies and lessons across industries. Emerald Group Publishing Limited.