Marketing Essentials Assignment: Marketing Assignment

Added on - 06 Jun 2020

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MARKETING ESSENTIAL(PROJECT 2)
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Comparison between McDonald's and Burger King in term of marketing mix...................11.2 Tactics that applied in McDonald's to accomplish their objectives......................................4TASK 2............................................................................................................................................52.1 Marketing plan for McDonald's............................................................................................52.2 Evidence based marketing plan of McDonald's....................................................................62.3 Strategic marketing plan with applying 7ps in it..................................................................7CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONIn order to make successful results, every business require implement marketing in it. Inthis aspect, several activities developed that assists to create effective functioning in business(Eslinger, 2014). With this regard, several factors exist that influence to accomplish theobjectives such as advertisement, selling, storing, etc. Therefore, it is the best way to identifycustomer requirements in McDonald's. For gaining insight knowledge of the company, presentreport covers comparison between the chosen enterprise and Burger King on the basis ofmarketing mix. Furthermore, it includes tactics that can be applied in business to demonstratesobjectives in systematic aspect.TASK 11.1 Comparison between McDonald's and Burger King in term of marketing mixBasisMcDonald'sBurger KingProductMcDonald’s sells hamburgers,chickens, soft drinks, fishwraps, milkshakes, salads andcheeseburgers. Other productare big mac, beef burgers,double cheese burger, Mcspicy burger in chicken,primary chicken sandwiches,snack wrap. In fish productthere are fish mc bites and fileto fish. McDonald’s offers arange of breakfast sandwichesthat include bagels, biscuits,hamdesal etc . It also sells hotchocolates and juices .Burger king 's main productsare Burgers, Chicken, fish ,sides, salads, veggies ,beverages, sweets and dessertsetc. Burger king also offerschicken, fish , fries , nuggets ,onion rings , and hash browns .It has salads, morning starveggie salad and chickenCaesar salad. The beveragesincludes soda, smoothies, icedtea , juices , milk, water, coffee, and frapped .1
PlaceFounded in 110 countries andoperates 36000 restaurants.There are different types ofrestaurants like Mc Cafe, McExpress, Mc Drive.McDonald’s restaurants allowcustomers to drive through theservices of indoor and outdoorcounter service .Burger king's product areavailable in 91countriesworldwide. Theplaces of distribution of itsproducts are Restaurants,Mobile app and Website fordeliveries. Customers can usethe company's website to placetheir orders for homedeliveries.2
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