Cadbury's Basic Marketing Task 38 P4 Producing and Evaluating a Basic Marketing for Cadbury 8 Conclusion 12 References 14 INTRODUCTION
Added on 2020-01-23
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Marketing essential
Table of ContentsTASK1.............................................................................................................................................1P1 Explaining key roles of marketing functions of Cadbury......................................................1P2 Explaining relationship of roles and responsibilities of marketing to wider organisationalcontext in Cadbury .....................................................................................................................2Task 2...............................................................................................................................................4P3 Explaining how Cadbury implements its marketing policies and marketing mix to achieveset objectives and comparing with different organisations.........................................................4Task 3...............................................................................................................................................8P4 Producing and evaluating a basic marketing for Cadbury.....................................................8Conclusion ....................................................................................................................................12References......................................................................................................................................14
INTRODUCTIONIt is necessary for every organisation to identify the need and want of customers andaccording to this demand, they can produce goods an d services. Today marketing is veryessential for every organisation profitability and productivity. This will help to maintaingoodwill of company. With the help of marketing, the consumer is able to change theirperceptions and effects. Organisation is used various marketing strategies that can help foradvertisement and promotion of products and services. In this report, various marketingfunctions are elaborated. Cadburi is the largest chocolate brand that can located in every cornerof world. In marketing, there are various sub strategies in term of promotion and advertisement.In this assignment, various marketing strategies are analysed and evaluated it. The various rolesand responsibilities of organisation are elaborated in this report. Marketing essential play veryimportant role for company productivity and profitability. TASK1P1 Explaining key roles of marketing functions of CadburyIt is necessary for every business organisation to identify the need and want of customersso it can help to achieve the profitability and productivity of company. Manager are easilyunderstood the taste and preference of consumers and according to this demand, they canproduce it. There are various role and responsibilities of marketing, these are as follows:High sales revenue: The various functions of marketing help to company to attain highprofitability and growth in near future. This cited organisation also made various tools andtechniques that can help to attract large number of customers. This will achieve the companyprofitability and productivity in long run.Strong competition and goodwill: In market, there are various competitors existed for this citedorganisation such as Nestle, Amu l. So company mainly focus to competitor prices and products.Mangers are largely identify the need and want of customer and according to this factor, they canproduce better quality products and deliver valuable services. With the help of marketing,manager has easily gain competitive advantage over other challengers. Improve strategies and methods: This methods has play important role for marketing g In everyorganisation, manager has responsibility to develop and improve various policies and strategiesthat can help to attain better profitability and productivity in near future. Cad bury largely focus1
for effective marketing strategies so it can attract more customers. With the help of marketing,company has able to produce various innovative products and services. Communication process: Manger has responsibility to maintain the better relationship with theiremployees so it can help to easily solve various conflicts and grievances that exist inorganisation. It is responsibility of manager to establish the better communication process theirworkplace. Events: Marketing department of cad bury is responsible to organise events such as seminars,exhibitions, workshops, or sales conferences. For that, such person plans the logistics for theseevents and exhibition. Along with this, it is also extending marketable of business organisation.Product development'; It is another responsibility of marketing department. It works with internaland external teams of product development and give them suggestion toward improving existingg products and development of new products. P2 Explaining relationship of roles and responsibilities of marketing to wider organisationalcontext in Cadbury Marketing is an effective process, which assist to increase awareness of company'sproducts and goods in effective and efficient manner. Due to, at this time period, most of thecompanies wants to use effective and appropriate methods and techniques of marketing. In theaddition of this, it plays several roles and responsibilities of marketing such as follows: Understand the customer's requirements: At this time period most of the customerswants something new and smart products and goods to getting proper satisfaction towardstheir needs and wants. Moreover, customer's demand directly impacts upon organisationand their working environment. In the context of Cadbury, its is necessary to understandcustomer's taste and their needs, due to must be conduct market research in externalmarket place. Because with the help of survey effective collect actual and reliableinformation and data about consumers as well as company. As per that enterprise will betake corrective action. Innovate and modify something new products and goods: For the company it is verynecessary to update and modify company's existing products and goods with the help ofsmart methods and techniques. At this time period, most of the customers wants to adoptnew and attractive services for getting proper satisfaction in appropriate manner. Duetom,before conducting innovative process in action, should proper analyse the external2
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