Marketing Essential of Barclay Bank

Added on - 21 Jul 2020

  • 17

    pages

  • 5511

    words

  • 6

    views

  • 0

    downloads

Showing pages 1 to 4 of 17 pages
MARKETINGESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing functions of Barclays.........................................1P2 Roles and responsibilities of marketing in context with Barclays....................................4TASK 2............................................................................................................................................6P3 Different ways by which companies applies marketing mix to process of marketingplanning..................................................................................................................................6TASK 3............................................................................................................................................9P4 A marketing plan for Barclays..........................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing is technique used by organisation in order to identify demand of people at aparticular region. In today's competitive world, each enterprise want to acquire marketplace byincreasing its number of customers. Therefore, marketing team helps them in determining whattype of products or services they need to manufacture or provide. This department entails thempurchasing power of people also like at what extent they can pay for particular products in orderto fulfil their desires. Their main motive behind marketing is to develop needs of people anddeliver services accordingly (Babiuk, Braun and Campbell, 2015). This process helps anenterprise to gain high customer satisfaction. With this assistance, service provider takes peopleas target employers and stakeholders as family who contribute their efforts in providing bettercustomer services. In order to see how marketing helps companies in increasing its salesperformance, Barclay Bank has taken in this assignment. It is a financial institution of UK whichis incorporated in 1896. This report showcases the roles and responsibilities of marketingdepartment in banks as well as how its functions interrelate with other divisions. For marketingmix strategies, this file has compared techniques of Barclays with HSBC. Along with this, amarketing budget plan has evaluated in the last part.TASK 1P1 Roles and responsibilities of marketing functions of BarclaysMarketing functions are crucial in defining a venture, that leads to take its business onlong route, by identifying and sourcing potential prosperous goods and services, which generatesprofit to the firm through promotions . These functions are common in organizations thatincludes market research, product planning, development, advertisements, sales and finance,consumer services, etc. and these functions consists of some responsibilities, although thesefunctions are the reason for growth of a firm, Barclays has some roles and responsibilities, thatare described below:Marketing Information System-MIS or marketing information system, refers tocollecting entire information before an enterprise start a project, it is essential to know therequirements of a product among public, whether they need it or not (Bačík, Štefko and Gburová,2014). If it is not in demand but it can be potential item for people, which can provide them arelief, then the firm can plan for marketing strategy to roll out a product in effective manner.1
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document