Comparison of Marketing Mix between Apple Inc. and Samsung

Marketing Essential

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
Covered in PPT.......................................................................................................................1
TASK 2............................................................................................................................................1
P3 Distinguish of marketing mix between Apple Inc. and Samsung.....................................1
TASK 3............................................................................................................................................4
P4 Evaluation of Marketing plan for Apple...........................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
.........................................................................................................................................................9

INTRODUCTION
Marketing define as a process of stimulating huge range of consumers and other parties
into company's products and services. In this process there are number of activities perform by
marketing team such as researching, promoting, selling and distributing of products and services.
It is also a mechanism to determining, forecasting and fulfilling various requirements of
customers effectively and efficiently (Definition of Marketing Mix, 2020).
Apple Inc. is a popular and leading multinational technology organization situated in
California, USA. Apple produce, innovate and sell diversified consumer electronics, computer
software and deals in online services. Company offers both hardware and software products such
as Iphone smartphone, iPad tablet, Mac PC, Apple watches, Apple TV, macOS, iOS, iPadOS,
watch OS and many other variants. Firm serves its products and services all over the world and
has more that 500 stores in different locations across boarders.
This research report explains comparison of marketing mix elements between Apple and
Samsung and evaluate its significance. Further, it exhibits the detail information of Marketing
plan regarding launching new product which includes company overview, STP process, elements
of marketing mix, budget plan, control and evaluation.
TASK 1
Covered in PPT
TASK 2
P3 Distinguish of marketing mix between Apple Inc. and Samsung.
Marketing Mix refers to combination of different elements which is an essential part of
total marketing plan. It contains seven components (7 'P's) namely product, price, place,
promotion, process, people and physical evidence. This is a marketing tool which helps in
building product brand image and sell out the same in market so that organization can achieve its
mission goals effectively and efficiently (Babin and Zikmund, 2015)
ELEMENTS APPLE INC. SAMSUNG
Product Apple is one of the leading
company deals in high quality of
electronic products with updated
Samsung is world's popular brand for
smartphones and TV. Samsung put
lots of efforts in research and
1