Marketing Essentials Assignment - Coca-Cola
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Added on 2020-10-05
Marketing Essentials Assignment - Coca-Cola
Added on 2020-10-05
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Marketing essential
Table of ContentsINTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................3P1. Key roles and responsibilities of marketing function.......................................................3P2. Roles and responsibilities of marketing related to wider organisational.........................5M1...........................................................................................................................................6M2...........................................................................................................................................6D1...........................................................................................................................................7TASK 2............................................................................................................................................7P3. Compare the marketing mix of coca-cola with other organisation..................................7M3.........................................................................................................................................10TASK 3..........................................................................................................................................10P4. Basic marketing plan......................................................................................................10M4.........................................................................................................................................13TASK 4..........................................................................................................................................14P5. Reflection.......................................................................................................................14CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................16
INTRODUCTIONMarketing is a cultural process by single and organisation get what they demand byexchanging and creating worthy commodities(Ahmed and Rahman, 2015). Present report isbased on “Coca-Cola” is a soft-drink manufacturing company. The drink name refers to two ofits original ingredients like Coca-Cola leaves and kola nuts. This sold in over 1.8 millioncompany beverages serving each day and ranked no. 87 in the 2018. Present study will outlineroles of marketing function and in wider organisational function. Elements of marketing mixderives plan for strategies which are related to price, product etc. report will show the marketingbudget and plan help to make them ready for future expenses. It is also highlighted by thereflection and highlight the learning and contribution in team work.TASK 1P1. Marketing functions and its roles or responsibilities.Marketing section plays a foremost role in promoting the business and mission of coca-cola. Marketing have their functions and their roles and responsibilities for promoting business.Functions and roles are as follows:Marketing planningMarketing plays a vital role and its essential marketing function. The main role ofmarketing planning is to create market plan in order to increase the sales of the company. Marketplanning also supports the company to promote their products at their local and internationalmarket. The roles and responsibilities of market planning is to make strategies for promotion andalso create team for work (Function of marketing, 2017). Designing and development of productsIt is another essential function of marketing is to develop and create new and innovativedesigns of company's products in order to attract customers towards buying products. The rolesof this marketing function is make effective and attractive design of product and its packing. It isalso had role to take care of product like packaging of product is not damage. Effective andattractive design is helps in competitive edge and also improve their marketing goal.
Customers support servicesIt is foremost role of marketing function in Coca-Cola. Main role and responsibilities ofcustomers support services is to offer best and every possible service to their customers and toprovide foremost information about product. In this function role is to give every informationand knowledge to their customers which is focused on product and services. It helps thecompany in building and maintaining strong relationship with customers by fulfilling their all theneeds.Pricing of productPricing of product is the foremost and important function of marketing. The roles of thismarketing function are to make and set the prices of product by analysis market and needs andwants (Armstrong and et.al., 2015). By this price of product is maintained and customers areattracted towards it. It is the best and effective marketing function. Illustration 1: Function of marketing(source: Function of marketing, 2017)
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