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ESSENTIAL INTRODUCTION TO MARKETING

   

Added on  2020-11-12

17 Pages4320 Words235 Views
MARKETINGESSENTIAL
ESSENTIAL INTRODUCTION TO MARKETING_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles & responsibilities of marketing function...............................................................1P2 Roles and responsibility relate to wider organisational.........................................................4TASK 2............................................................................................................................................5P3 Compare the marketing mix...................................................................................................5TASK 3..........................................................................................................................................10P4 Produce a marketing plan.....................................................................................................10CONCLUSION .............................................................................................................................14REFERENCES..............................................................................................................................15
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INTRODUCTIONMarketing can refer as activities of communicating as well as informing about productsand services to potential customers. By adopting marketing approaches, a firm can able to raiseproducts demands within the market (Babin and Zikmund, 2015). With this, organisation can usethe marketing techniques as its main purpose is to show product features, usage, its cost,uniqueness and so on. IKEA company is worlds largest retailer firm that manufacturing designsfurniture. This company was founded by Ingvar Kamprad. They are providing job opportunitiesto approx 194,000 employees. This assignment include roles as well as responsibilities ofmarketing functions and its interrelation with different department of an organisation. The reportwill also prepare a marketing plan and compare the marketing mix. TASK 1P1 Key roles & responsibilities of marketing functionMarketingIt is the management and study of exchanging relationships. Marketing is used to satisfy,keep and create the buyers or customers. It is the process of interacting, creating, exchanges anddelivering of products which give its value to customers, society and partners at large. Current trends At present, organisations are adopting online websites, templates and e-mail applications.This will help in increasing opportunities and growth are more brighter as well as bigger.Performing business activities online is very much cost effective and also evaluate theeffectiveness and brand awareness (Baker, 2014).Future trendsIn future, their will be trends of smartphones which give impact on accomplishingmarketing. Social networking sites can be the sources of accomplishing all the activities of IKEAwithin the market. Different marketing process Mission: In this, company have to make their mission first. So, they can apply it withinthe company effectively. Mission of IKEA is providing higher quality of their goods totheir customers. 1
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Situational analysis: IKEA is having an advantages of competitive edge as it has driventhrough its commitments in order to understand buyers needs, concentrate on productsand services and collaborating work environment. ( Source: Marketing process, 2018)Marketing strategy: Company is providing new schemes and offers to their customers. Ithelp in maintaining existing buyers and brand loyalty. IKEA is adopting strategies byestablishing new goods and services (Batt, 2013). Marketing mix: Firms provide several ranges of products. This help in taking a effectivedecision of business activities. It will help customers to buy goods as per their budget.Implementing and control: At last, company implement all those strategies as per theirplans and control on them. If IKEA will able to implement the process effectively then itwill assist in grabbing customers and enhance the profits level. Roles & responsibilities of marketing functions Marketing functions are performed by every organisation as it play an very important rolewithin the companies (Chinn, 2017). IKEA is conducting an effective research which aid intaking proper decisions for meeting objectives and targets within limited period of time. Theirare various types of roles & responsibilities of marketing functions that are as follows: 2Illustration 1: Marketing process, 2018
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