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Marketing Essential Assignment - Zara organisation

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Added on  2020-11-12

Marketing Essential Assignment - Zara organisation

   Added on 2020-11-12

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Marketing Essential
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1A). roles and responsibilities of marketing function in the context of an organisation..............1B). Roles and responsibilities of marketing function:.................................................................2C) Significance of Interrelationship Between Marketing Department With Other Departments.....................................................................................................................................................3D) Analyse and Evaluate Interrelation of Marketing Function With Other Functional Units....4TASK2.............................................................................................................................................51) Comparison of two organisations regarding marketing mix to marketing planning process.52) Evaluation of different tactics applied by organisations to achieve business objectives........8TASK 3............................................................................................................................................91). Evaluation of marketing plan.................................................................................................92). 7P's of marketing mix..........................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13
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INTRODUCTIONMarketing is a process of various activities including creation, promotion and distributionof goods and services from suppliers to customers. Marketing essential is a combination ofdifferent factors such as demand and supply, marketing mix, competition, supply chain etc. It isimportant to analyse these factors for sustainable growth and development of an organisation.Zara is a Spanish fashion retailer industry which was founded in 1975. It offers differentproducts like jeans, tops, trousers, skirts, T-shirts, bags shoes and accessories etc. It is one of themost popular and luxury brand in fashion retail industry. This report covers roles andresponsibilities of marketing functions in context of organisation as well as marketingenvironment (Askeland and Wright, 2013). It also analyse importance of interrelationship ofmarketing department with other functional divisions. Apart from this, the difference betweenmarketing mix of two organisations are discussed. At last, a basic marketing plan is prepare byZara for launching formal clothes as their new product.TASK 1A). roles and responsibilities of marketing function in the context of an organisationMarketing is a process in which an organisation create value for consumers andestablished strong relationship with customers in regarding to acquiring value in return fromcustomers (Marketing, 2018). Marketing is the sat of institutions, and activity of communicating,exchanging, creating and delivering offerings that have value for clients, society, partners andcustomers. The role of marketing is very important in an organisation. The ZARA company'ssurvival is depend upon their good and effective marketing efforts (Kennedy and Parsons, 2014).This function is important for building good relationships between organisation and consumers.Marketing shapes the image of this company, that how customers are associate the company'sgoods and services. This function is responsible for the increasing profits and revenues andconsumers base of the company. There are different roles and responsibility of marketing likeincrease the profits of the company, improving loyalty, provide desirable goods and services tothe customers etc. 1
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