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Marketing Essential Concept For Cadbury

   

Added on  2020-10-22

15 Pages4623 Words211 Views
Leadership ManagementMarketingDesign and CreativityData Science and Big Data
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Marketing Essential
Marketing Essential Concept For Cadbury_1

Table of ContentsINTRODUCTION...........................................................................................................................1P1 Explain the concept of marketing including their current and future trends..........................1P2 Interrelated with other functional department........................................................................3P3 Marketing mix to the marketing process to achieve business objectives and comparisonfrom others...................................................................................................................................4P4 Produce and evaluate basic marketing plan for the Cadbury company..................................7CONCLUSION .............................................................................................................................10REFERENCE ................................................................................................................................11
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INTRODUCTIONMarketing means to create a brand image of product, promotion, supply of good andservices as per demand and advertisement of products in order to make profits. Basicallymarketing is the essential activity in every field that helps to make profitable organisation andadopt new technology to promote the brand. This is an technique that defines the plan of actionand thought to increase in number of sale (Banerjee, 2013). In this report following topics are tobe covered such as marketing and its trends, marketing processes, role and responsibilities ofmarketing manager, interrelations with functional department, importance of merchandising andmarketing mix that includes 7Ps such as price, place, promotion, positioning, packaging andpeople.P1 Explain the concept of marketing including their current and future trendsMarketing is the process of exchanging goods and service in the market where consumeris ready to buy or sell product according to their need and wants. Marketing include the variousconcepts such as production, product and selling concept it help the Cadbury company toidentify customers need. Build strategies in respect of their competitors, so there are someconcepts define below: Production Concept: It is the basic concept of marketing which define that consumerprefer cheap price product with the quality. So the manager of Cadbury company adopt massproduction strategies which help to reduce cost and than consumer can afford it at lower price. Product Concept: In this concept, consumer choose the quality product or new featuresso Cadbury's manager produce quality product for the consumers. It will match with theircustomers requirement and need (Beatty and Samuelson, 2014). Selling Concept: According to this concept any individual or organisation is not able tobuy their own products. So the manager of Cadbury make promotional strategies to increase theirsale in the market. Current marketing trends is to focus on customers experience through feedback, promotional content, digital campaign for the marketing etc. Future trend of marketing is depend upon the consumer's decision, through various mobile application, personalised items etc. manager of Cadbury take decision according to the current and future trends of marketing.
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