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Marketing Essential Assignment on Cadbury

   

Added on  2020-10-23

18 Pages4993 Words205 Views
Marketing Essential

Table of ContentsINTRODUCTION...........................................................................................................................................3TASK 1..........................................................................................................................................................3P1 Key roles and responsibilities of marketing functions..................................................................3P2 Roles and responsibilities of marketing relate to wider organisational context...........................4TASK 2..........................................................................................................................................................6P3 Comparison of marketing mix of two organisations.....................................................................6TASK 3........................................................................................................................................................12P4 Marketing Plan of Cadbury.........................................................................................................12CONCLUSION.............................................................................................................................................15REFERENCES..............................................................................................................................................16

INTRODUCTIONMarketing is an activity that includes buying and selling of goods and services inmarketplace. It is an important process which is necessarily to be arranged in each & everyorganisation since it is effective for growth and development of the organisation. The activitiesincluded here are like production, promoting, communicating and delivering of goods andservices as per the needs of customers (Baker and et. al., 2016). The organisation taken in thisreport is CADBURY, which is one of the best confectionery brand in UK, operating since 1824.The report will cover duties and obligations of marketing, their interrelation along-with differentdepartments, marketing mix and finally an merchandising program will be designed. TASK 1P1 Key roles and responsibilities of marketing functionsAccording to AMA, “Marketing can be defined as process of creating, communicating,delivering value to its customer and also managing customer's relationship in order to givebenefit to organisation”. Marketing is a procedures which developing, communication,presenting values to their consumers and handling customer’s relationship as well to providebenefits of an organisation. It is the unique objective of every company which help in earningmore profit and income and if they need to complete the goals so they will ensure that theyperform well in the market area (Bastable, 2016). With the help of this activity, customers willbe able to interpret and evaluate marketplace in better way and therefore producing items can bedone accordingly. Along with this, there are several types of acts and functions which assist inconducting inside the marketing department so this can not estimated as easy work to beperformed. It is very essential part of company as it connects with every other department of anorganisation. As per the current trends, it is aspired that latest innovative and creative techniques arerequired in the companies so that the activities can be conducted in a proper manner. With thehelp of these technologies, brand image of cadbury can also get enhanced and they will be ableto reach the target customers in more easy manner, For future trends, company has to make sure that they keep their focus on the experiencesgained by the customers so that it can be improved accordingly. They should also make sure thatthey try to do real time marketing instead of real time marketing.

There are different duties and obligations which is necessary for the marketing team to perform within an organisation. Such are described as follows:Marketing Info System (MIS) – This is vital method which is needed to be enforced in the organization since it is appropriate for the company. It assist in understanding the understanding the demands of buyers in effectual way. In CADBURY, it is a crucial function which is required to be implemented by merchandising administrators so they are collect and gather relevant data or information regarding appropriate need of consumers.Marketing Designing – In order to gain desired aims of enterprise in better mode, firm are needed to develop appropriate ideas. It is mainly utilized by firm when they decide to launch new products and services in the large market place with the help of appropriate planning so theyare capable for executing all the functions and activities in proper manner ( Berkowitz, 2016). CADBURY established new commodity which named as Nutties which did not get attention from customers and the main aspect involves is best quality. Financing – In this, it is the department which manage and maintain the budget while doing marketing of their products and services. In CADBURY, it is necessary for them to have reserves for buying assets through which goods and entity can be created. They can organise and arrange finance through various sources such as speculators, investors and so more. Promotion – This is important components which should be implemented by the advertising group as through it is the only way which will capable for developing the products which is famous in the market place. Company tries to effect the feeling of focussed customers and provokes them in purchasing goods of particular firm. Investigation and development – This is necessary to be managed within the company inorder to develop and build their products that are offer in the market area (Brychkov and et. al.,2017). It is the major elements which assist organisation in looking about the customers inshowcase and analyse their requirements in the compelling manner. Along with this, it is theimportant element which required to be applied and this will assist in development andimprovement of the company. This will help in reaching with desired goals and targetseffectively.

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