Marketing Essentials Assignment (Beauty Giant)

Added on - 22 Nov 2020

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MARKETING ESSENTIAL
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 key role and responsibility of the function:...........................................................................1P 2 The marketing related to organizational context of role and responsibilities:.....................3LO 2.................................................................................................................................................5P 3 Compare marketing mix.......................................................................................................5LO 3.................................................................................................................................................7P 4 Marketing plan for Forever Young by Beauty Giant............................................................7CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is an essential part of any organisation, it is help to know and understand theneed of consumers. Current assignment is based on Beauty Giant that offers beauty products toits consumers. Present study will describe role and responsibility of marketing. Furthermore,marketing plan will be prepared and marketing mix elements will be described.LO 1P 1 Key role and responsibility of the function:There are various types of marketing function, some roles and responsibility functionmaking products and services successful. Like Meets customer needs and demands, better goodsand services offering, management of demand, economic growth, face competition, makes utilityetc.Meets customer needs and demands:role of marketing is to meet needs of consumers.Marketers clarify the needs and demands of the customer and creates their strategiesaccordingly(Huang and Sarigöllü, 2014). Customers are creates by personal and culturepersonalities. They want to good facilities to market, customers needs and demandssatisfied through the transform process.Beauty Giantcompany makes cosmetic productsfor customers demands accordingly.Better goods and demands:role of marketing is to customers want to better goods anddemands. Many companies sell of same product. Health related products, that is betterhave to be good packed and covered. Thus, marketers are managing and designingproducts offerings.Beauty Giantcompany better products provide by customers, so theyare attracted for buying cosmetic products.Management of demand:role of marketing in market players are skilled perfect andprofessionals who start play with time and competition of needs influence role inlevel(Steenkamp, 2017).Beauty Giantcompany in customer needs and wants can benegative demand, irregular demand, overfull demand, decline demand. These are varieddemand so market helps with dealing of these demand.Economic growth:role of marketing in markets are makes demand. They are want toincrease demand, encourage of contribution plans and activities. Such as companiesgrowth build is increase income level improve the growth of emplacement. This is1
improvement offering manger and products. So overall economic growth build andbetter.Face competition:role of marketing is to face competition of customers.There are mostimportant in global markets nowadays. Market helps in maintain the Customers. Theyare provides by offering customers expectations and demands. A manger services, somegoods and efficient dealing with markets, and they are utilized by market share.Makes utility:role of marketing is creates utility for a customer. Many types of productsand services utility is makes provides marketing. They are makes from time, place,process and information utility.Beauty Giantsell cosmetic products. So cosmeticproducts fulfils the need to process of good beauty and unique look(Londhe, 2014).Marketing in process of growth long term believing relationship with distributors, agents,suppliers, customers, and dealers. It is needs build to support and trust between the companiesand their consumers. Role of marketing is most popular effective and efficiency heart ofeconomic development. It is makers of small enterprises. The market in established raw material,so that is very highly pollution, so world is facing on environmental forces that is very dangers.Government change of role in environment protection and safety.Role of marketing inBeauty Giantcompany creates innovation of related to developmentmarketing. There are used to new ideas and useful products and improving through inventory tocompany to have new utilize. Marketing came to produce by customers demands, and most ofthe needs accordingly.They are finding what products were needed and what quantities customers weredemanded and so on(Baker, 2014). Manufacturing companies set up personal departments ofmarketing which given guideline to the make a plan correct products, right quantities and correctprice. Beauty giant company produce has to satisfy the customer demands. This is need to goodknowledge of the company's products as good and better understanding of the customer. Thecustomers need accordingly starts marketing, they are assigned what needs them. And customerdemand based on assessing product price, planning, and other ways.Marketers are responsible for increasing demands. They have fully understood whatneeds of customers so they are full try provides by customer satisfaction. That is marketing2
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