Roles and Responsibilities of Marketing Manager in Apple Inc : Assignment

Marketing Essential

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Key roles and responsibilities of marketing function.............................................................1
P2 Roles and responsibilities of marketing in context of Apple’s organisation..........................3
TASK 2............................................................................................................................................6
P3 Marketing mix of two organisations i.e. Apple and Sony to achieve their business
objectives.....................................................................................................................................6
TASK 3..........................................................................................................................................10
P4 Evaluating basic marketing plan for Apple Inc....................................................................10
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing is too often viewed purely as management function which is considered as
driver for all successful business. This function is considered as most important because without
this company cannot target their customers. There are so many marketing strategies which can be
adopted by organisation in order to accomplish with their existing goals and objectives. It is to be
considered as core business of organisation where it become essential for them to make strong
relation with customers and along with this to satisfy their needs and yearnings. In entity,
marketing manager are liable to conduct proper research so that they can find out the needs of
customers and offer products accordingly (Wertime and Fenwick, 2011). In this report, Apple
Inc. is taken which is a multinational technology company who is designing, developing and
selling the consumer electronics and software and also offering online services. In present
assignment different roles and responsibilities of marketing manager has been explained along
with this it is linked with other organisation function. Apart from that marketing mix of different
two organisations has been explained. In last, basic marketing plan for Apple company has been
discussed which help them to target more customers also and retain in market for a long period
of time.
TASK 1
P1 Key roles and responsibilities of marketing function
Key Roles and Responsibilities of Marketing Function
Apple is popular brand in technology industry in terms of generating large amount of
revenue as well as its brand ranking is also good. Marketing is that procedure where organisation
can sale their products and services to customers. This is that activity where organisation is
having opportunity to generate large amount of funds from customers while selling high quality
of products. Function of marketing is organisation does not exist in isolation. Therefore, it is
significant for managers of mentioned company to see that how marketing concepts with others.
The major responsibilities of marketing manager are to reach out with customers, investors or
any community so that they can create overreaching image in front of them (Huotari and Hamari,
2012). Here employees and staff are also playing role where they are also making efforts to
achieve their marketing objectives. In modern era, it is essential for manager to analyse their
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roles and responsibilities so that they can execute their task in appropriate manner. Apart from
that the major objective of marketing manager are to improve the productivity and profitability
of organisation in order to maintain the cost of products. As, manager has to make appropriate
strategies which will help them in to increase the efficiency of employees so that they can
perform their task in best manner. With the help of different kind of strategies Apple company
can lead in competitive market and will succeed in attaining their goals and objectives.
Some roles and responsibilities of marketing manager which are performing by Apple Inc.
Market planning – It is that process where manager has to identify and understand the
marketing strategies of company for targeting. As this company is making their products for
the middle and upper class people and targeting those people who are looking for convenience
and ease of products. Marketing planning of this company are closely grouped into the
management category because with the help of this company can make their business
strategies in proper manner (Babin and Zikmund, 2015). Apart from that whatever planning
are made by manager should be implemented in time period which will help them to resolve
the issues which are facing by customers.
Product and services management – Here, managers are trying to design and develop
those products which suit to the consumer needs. the products of Apple are designed in such a
manner where they can easily satisfy the requirements of customers. The managers are dealing
with new creation of products after identifying the needs of end users and it is to be considered
as most important function to succeed in market.
Marketing-information management – This function is used by managers when they
are gathering information from other activities in order to improve their existing performance.
Here, manager of Apple company is considering pros and cons of customers which are
expressed by them about their products and trying to improve them for next level of
generation. Managers are trying to have a good management system which will also assists
them in improving their market planning strategy and sale high quality of products for next
generation. In modern era, it will also support to organisation to serve best quality of electronic
items in order to retain customers for a long period of time.
Risk management – Marketing manager of are dealing with risk management in order
to provide security for products which are using by customers and reduce the threats which are
associated with gadget items. Here marketing manager dealing with multiple suppliers so that
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