Marketing Essentials for Travel and Tourism

Marketing Essential for
travel and tourism

TABLE OF CONTNET
Marketing Essential for travel and tourism............................................................................................1
INTRODUCTION.................................................................................................................................3
LO1.......................................................................................................................................................4
LO2.......................................................................................................................................................8
P3- Comparison based on ways in which two companies apply marketing mix concept...................8
LO3.....................................................................................................................................................12
P4- Marketing plan in context of TUI..............................................................................................12
CONCLUSION...................................................................................................................................13
REFERENCES....................................................................................................................................14
INTRODUCTION
Marketing essentials for travel and tourism can be understood as one of the most
important aspect widely evolving within digital competitive business world globally onto

varied levels as it enables advertising, publicity and marketing within all parts of marketing
where right approach should be focused within companies. TUI is one of the best travel and
tour company within world having branches at various countries and widely spread among
global levels for serving consumers with high range of services and travel plans having
technical innovative marketing standards. The report will be analysing marketing essentials
of TUI (UK) where roles and responsibilities of marketing function and how their marketing
function relate within wider company business context. The report further will be discussing
comparison of various tourism companies working performance with application of
marketing mix and how planning process functions within business to achieve set working
objectives and marketing plan to meet wide dynamic consumer demands.
LO1
P1 Roles and Responsibilities of marketing function within company
The marketing function within travel and tourism companies is one of the most
widely important function for conducting campaign management for various innovative
working scenarios where consumers working demands are focused on. The content marketing
and functional approach of marketing has been evolved as highly crucial for developing
monitoring and managing social media paradigms where new functional scope is strong. It
could be also understood that TUI marketing functions are not only wide and highly
competitive but also there comes high crucial networking functions that enables to generate
stronger goodwill.
 Producing marketing and promotional materials within working scenarios are highly
crucial role which marketing functions posses at TUI where it holds the aim and
responsibility to cater to wide changing demands among consumers and also to
enhance working avenues by being highly innovative (Armstrong.and et.al., 2018).
The TUI at UK has been highly focusing to market its working standards through
social media and online working avenues where focus is put towards technical
innovation. Marketing content is produced within TUI as one of the most important
determinant for bringing on new factored growth and large revenues within profits by
reaching out to wider target customers. Content marketing is also one of the most
highly growing business domains where new function.nal synergy has been actively
growing onto wider levels for stronger working innovation among various levels

 Monitoring and managing social media is also one of the major keen role of
marketing function where wide focus is built towards developing responsibility of
keeping up with various working goals and new levels of innovation to be one of the
best travel company serving people. There is also new focus developed with various
monitoring fundamental aspects of new leveraged working scenarios where digital
marketing comes as one of the main parameter for gaining stronger working synergy.
This is also highly important role of marketing function for generating new evocative
working avenues where TUI as one of the best serving brand has been able to built
wider goodwill onto higher scenarios. There is also active usage of new machineries
and analytical tools to analyse customer’s satisfaction and high scale revenues from
investments (Brezak, Vlastelica and Kostić, 2019).
 Track trends and monitor brand value onto wider competitive levels is one of the most
important working goal, role and responsibility of marketing function where focus is
built towards gaining travel best services for consumers. The Role and responsibility
of marketing department within TUI is to ideally focus onto gaining wider technical
goals within dynamic retail industry and to yield stronger revenue growth operations
within varied consumer demands. It could be understood that there has been high
range of new functional innovation coming on within global travel and tourism
industry where hospitality industry has been actively focusing to bring on new
innovative demands , high range of consumer advanced services and also to yield
focus onto wider arenas where latest new determinants are to be focused on. These
roles of keeping analysis of various functional changes have actively brought
marketing activities to be enhanced widely and also potentially bring on diverse new
goals and activities which potentially built stronger goodwill.
 Product information management tools is also one of the new recognised marketing
function where wide focus and keen parameters have been playing an important role
to bring on wider new working synergy and actively develop stronger working
goodwill within dynamic industry paradigms. This can be understood that marketing
by TUI can be enhanced dynamically by using product information management tools
and bringing on new technical working goals where potentialities are wider within
new evolving business culture. Customers have high demand among tours and travel
companies services as there is not only high competition among businesses, but also
new working scenarios recognised where innovation and diversity standards are huge
(Chen, Van Der and Phan, 2017).