Marketing Plan for Cosmos Tours: Expanding into New Markets

Marketing Essential
for Travel and
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Elaborates the main key roles and responsibility of marketing function.........................3
P2. Discuss about how roles and responsibilities to relate within the marketing to the wider
organisation context................................................................................................................4
TASK 2............................................................................................................................................6
P3. Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives...................................................6
TASK 3............................................................................................................................................9
P4. Produce a basic marketing plan for a travel and tourism organisation to meet marketing
objectives................................................................................................................................9
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
A marketing essential is the concept of management studies and it is exchanging of
products and services to measuring the rightful nature consumers. The Marketing essentials and
its function commenced about the specific organisation product and services are to perform in
the different segmentation of the market trends and behaviour of the consumers having a
perception regarding with particular goods and services. It also represents the process of
manufacturing, advertising and selling with distributing of company's vision product regulates in
the competitive market (Holbrook, 2018).
By determining the United Kingdom based venture of Tours and Travels industry the
company is well known as Cosmos Tours has been founded in 1928 and facilitating the better
touring packages to the customers in globally within the economic range to which people can
easily afford. In this report the main objectives are highlights as roles and responsibilities of
marketing function, inter relate with the roles of marketing in the organisation, comparison
between the companies in marketing mix context and then strategic marketing plan execution.
TASK 1
P1. Elaborates the main key roles and responsibility of marketing function.
The marketing is a managerial factor to driven for the various activities in terms of
product and services for manufacturing, advertising, selling and distributing to having the motive
for fulfil the expectation. There is a necessity to understands about the roles and responsibilities
of marketing function in the background of the organisation. Within the perspective of Cosmos
Tours company there is highlighted the major roles and responsibilities in individual manner:
Roles of marketing: To determine the target market: The first priority of marketing roles is to determine their
target market or consumer where they can pitch the product (Bünte, 2018) . Markets are
get to analysed through measured the optimum behaviour and traits of clients. In the
situation of Cosmos Tours company are get to needful towards the measuring their
essential market to commenced their product of touring packaging delivered to the right
customer. By improvising the new concept of products: As per the processing of the market
trending the level of existing products might be need some modification for the

marketing demands through which organisation insists to change the specification of the
products. According to the Cosmos Tours company, they have regulate their products of
touring get to required to enhance some changes as per the consumer expectations. The
changes could be in pricing, quality or the offering some discounts related.
Responsibilities of marketing: Should have concerned for customer needs and wants: As the effective marketing
system, a individual in the marketing have to understands and procure the requirement of
their customers where organisation could reach to their clients expectation. In the
Cosmos Tours venture scenario they have to monitored their customer necessity on that
company could includes some attributes quality in touring packages as before they can
conduct effective survey through their sales team to identifies the people's desires and
needs to which they have expected from the company. Through social media platform
where may clients are engaged to collecting the feedback and requesting the suggestion
which it gives a clarity towards the customer expectation (Campbell, Martin and Fabos,
2018). Having effective marketing promotional: By evaluating the marketing environment
scenario, a organisation need to promote their product through strategical promotional
planing where it would improvise the company's product brand value and awareness
regarding with product description along with specification. As Cosmos Tours company
appoints their marketing sales teams to handle the product awareness and promotional
aspect to be scrutinize in the optimum direction as well as to utilised the different
platforms of marketing promotions like social media, digital marketing and other
business oriented to making the productive awareness.
P2. Discuss about how roles and responsibilities to relate within the marketing to the wider
organisation context.
In the background of the different department in the organisation context where
marketing having significant roles and responsibilities in perception of a company (Nirschl and
Steinberg, 2018). Similarly, the Cosmos Tours Ventures elaborates the roles and responsibilities
of marketing in each department having a objective to coordinate with the working aspect relate
with Human Resource department, Finance Department and Sales Department etc.