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Marketing Essential For Coca-Cola

   

Added on  2020-10-23

13 Pages1821 Words357 Views
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MarketingEssential1
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ContentsACTIVITY 1.....................................................................................3Explain the key roles and responsibilities of themarketing function and how roles andresponsibilities of marketing relates to the widerenterprise context .........................................................................3Roles and responsibilities of Marketing incontext of Marketing Environment andinterrelationship of Marketing with otherfunctional departments .............................................................12Critically evaluation of key elements ofmarketing function and its relation withorganisation ................................................................................162
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ACTIVITY 1Explain the key roles and responsibilities ofthe marketing function and how rolesand responsibilities of marketingrelates to the wider enterprise context Marketing is considered as one of the vitaloperations which are performed by an organisation.As this help them in making appropriate strategies,which they can use for selling their products andservices to ample number of customers, and alsohelp them in making good relationship with them.Marketing is a process which is made up bycombination of different elements of anorganisation, like production, promotions, sellingand service of those products. Therefore, for Coca-Cola it is very much important to make properstudy of marketing, so that they can developappropriate strategies which can help them ingrowing and developing their market share andprofitability also. For doing all this, study ofdifferent marketing concepts which are required bythem, so that they can understand and gaininformation about change in current and future3
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trends at market place. Some of these concepts areas follow :-Production Concept : The oldest concept ofmarketing which is used from since 1950 isproduction concept. In this, it is very muchimportant for an organisation to make theirfocus on the product which they are offeringand manufacturing for their customers. As,it has been said that organisation like Coca-Cola is able to attract ample number ofcustomers if they can reduce the cost of theproducts which they use to offer andmanufacture.Product Concept : In this concept,organisation like Coca-Cola have toconcentrate on the quality of the productsand services they are offering to theircustomers. As it has been said in this thatcustomers use to buy and prefer thoseproducts and services which are very goodat quality and also be some innovative. Asfeatures of that service and product is verymuch important for a customers this help4
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