Marketing Strategies for Low Calorie Vanilla Slices

Unit 2: Marketing Essentials
Marketing Concepts, Strategy and Internal Relations
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Marketing Strategies 2
1.0. Executive summary
To commercialize the goods and services in the global market it is essential to market
them in the global market. Social media platform is widely used by the companies in order to
raise their productivity and profitability ratio. 7Ps of marketing is used in order to understand
the emerging needs of the customers. SWOT analysis is studied to examine the opportunity
and threats prevailing in the open market place so that strategies can be framed to overcome
them. Pestle analysis is measured to understand how external forces influence day to day
working of the business in the international market. Marketing plan is prepared by scanning
the dynamic environment in order to make the innovative good (Low calorie Vanilla Slices)
successful in the global market. Proper budget is prepared so that deficiency of funds does
not occur. By this organization's new food item can be promoted smoothly in the market and
huge customer base can be raised for them.
Table of Contents
1.0.EXECUTIVE SUMMARY ............................................................................................................................ 2
1.1. INTRODUCTION...............................................................................................................................................5
2.0.SITUATIONAL ANALYSIS........................................................................................................................... 5
2.1.COMPETITIVE ANALYSIS.....................................................................................................................................6
2.2.SWOT ANALYSIS ............................................................................................................................................7
2.3.P.E.S.T ANALYSIS............................................................................................................................................8

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2.4.PORTER'S FIVE FORCE ANALYSIS:........................................................................................................................9
3.0.MARKET STRATEGY .............................................................................................................................. 11
MISSION: ..........................................................................................................................................................11
CORE VALUES AND PHILOSOPHY: ...........................................................................................................................11
MARKETING OBJECTIVES: .....................................................................................................................................11
4.0.TARGET MARKETS ................................................................................................................................ 12
4.1.SEGMENTING: ..............................................................................................................................................12
4.2.TARGETING:..................................................................................................................................................13
4.3.POSITIONING: .............................................................................................................................................. 13
5.0.MARKETING BUDGET............................................................................................................................ 13
6.0.MARKETING MIX .................................................................................................................................. 13
7.0.MARKETING OBJECTIVES....................................................................................................................... 19
8.0.IMPLEMENTATION PLAN....................................................................................................................... 20
9.0.CONTROL ............................................................................................................................................. 20
10.0.CONCLUSION....................................................................................................................................... 21
11.0.APPENDIX........................................................................................................................................... 23

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List of Figures