Marketing Essential : Cadbury Company

Added on - Dec 2020

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MarketingEssential1
ContentsACTIVITY 1.....................................................................................3Explain the key roles and responsibilities of themarketing function and how roles andresponsibilities of marketing relates to the widerenterprise context.........................................................................3Roles and responsibilities of Marketing incontext of Marketing Environment andinterrelationship of Marketing with otherfunctional departments.............................................................12Critically evaluation of key elements ofmarketing function and its relation withorganisation................................................................................162
ACTIVITY 1Explain the key roles and responsibilities ofthe marketing function and how rolesand responsibilities of marketingrelates to the wider enterprise contextMarketing function refers such activitieswhich relates to purchase, sale, storing,transporting, financing and securing marketinginformation in order to make profits in anorganisation. Marketing is the way of attracting thepeople and convenience them to purchase the goodsand services. Moreover, it involves some actionsthat needs to take for running the businesseffectively and make profitable the enterprise. AsCad bury is a multinational company providesdifferent types of chocolates that helps to attract thecustomer mostly the children and adult who see theadvertisement and purchase the products whichincrease the sales of organisation. Marketingplanning and strategy are very important for anyindustry that decides how much need to invest toachieve the goals of company.Role of the marketing function3
Meet with customer needs and wants:Human needs are pre exist at market place.Marketers identify the needs and wants ofcustomers and accept the marketingstrategy that helps to perform marketingfunctions effectively such as find thedemand and manufacture they products andservices as customer wants. Marketingmanager of Cad bury analysis the marketand know the what customers wants andprovides that kind of chocolates tocustomers.Assures company growth andreputation:Every organisation seeksbusiness's survival growth which ispossible through customer retention andincrease the market share. Marketingfunction helps enterprise to attain theobjectives because it is client centric. Cadbury company analysis the market andbrings new products that help to increasethe market share and retain the customers.It helps to give satisfaction to customer byfulfilling the needs as result growth andreputation of organisation.4
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