Marketing Essential in Uk Assignment

Added on - 21 Feb 2021

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MarketingEssential
Table of ContentsINTRODUCTION...........................................................................................................................1ACTIVITY 1....................................................................................................................................1(Covered in Booklet)...................................................................................................................1ACTIVITY 2...................................................................................................................................1(Covered in PPT).........................................................................................................................1P3 Comparison of ways in which different company apply marketing mix to the marketingplanning process to achieve business objectives.........................................................................1M3 Different tactics applied by company..................................................................................5P4 Marketing plan for an organisation........................................................................................5M4 Detailed coherent evidence based marketing plan...............................................................9D2. Strategic marketing plan which applies use of 7p's for achieving marketing objectives.....9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing is important in all sector that is used to run a business successfully byinfluencing the customers. In present time, marketing plays an essential role such as itunderstands the needs and wants of customers and provide them that kind of product andservices for satisfying the customers(Clow and James, 2013). Every business concern shouldhave ability to adopt the new technology and implement it within organisation to operate abusiness continuously. To understand the value of market and how it helps businesses to reach atglobal level Burberry has been chosen. This is British luxury fashion house established in 1856,London, UK. It is mainly consider fashion house that focus on and distribute trench coats readyetc. This presentation discusses about different topics such as comparison of different ways inwhich company apply marketing mix to the marketing planning that help to achieve objectives,evaluation of marketing plan that helps to understand what need to do in future in order to run abusiness efficiently.ACTIVITY 1(Covered in Booklet)ACTIVITY 2(Covered in PPT)P3 Comparison of ways in which different company apply marketing mix to the marketingplanning process to achieve business objectivesMarketing mix:This is a comprehensive process that involves end to end view ofproduct and services. This is the set of tactics and actions which can be used by a company toincrease the sale by promoting the products. It helps to create a brand image of products andservices that influences customers. Marketing mix involves different element such as product,place, promotion, price, people, process and physical evidence that helps to decide the positionand image of organisation in global market.Marketing is the planning and strategy that is implement by companies to satisfycustomer needs and wants, maximize profits, increase sales and sustainable growth incompetitive market. Without marketing an organisation cannot increase the sale and profitsbecause it set people mind and focuses on customers’ needs before providing any types of1
products and services, so marketing is important for all enterprises. For example, Burberry is themultinational company that deals in fashion house and provide designing products in order toinfluence customers. The main aim of marketing mix is to understand the needs of customers andmake efforts to satisfy them by providing different types of products(Dibb and Simkin, 2013).The main object of Burberry is to expand the business and profitability by using marketing mix.The marketing mix of Burberry company and Armani company are follows as:Illustration1: marketing Mix, 2018Source:Marketing MixMarketing mix of Burberry and Armani companyProduct:Product is an item which is used to offer in market at different cost in order toinfluence customers.Burberry:Burberry is the famous and luxury fashion house industry that deals indifferent types of products. Its products are defined in six major category like women's wear,men & women accessories, iconic trenches, coats, jackets, shirt, tops, Knitwear, skirts, trousers,Denim, Swimwear, shorts, ties and many more. Its core product segment is beauty, accessories,women kids and men. This organisation is capturing the market share by selling the trench coatsand jackets which helps to attracts customers. Moreover, it focuses focuses on trending style andoffers that products for influencing high standard of people (Marketing mix of Burberry, 2019).2
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